International Hospitality and Tourism Marketing

International Hospitality and Tourism Marketing

Assignment Format

An evaluation of the marketing environment analysis for a designated tourism and hospitality organisation AND an analysis of the available market segments and existing target markets.

Assignment Brief

The Mid-Term assignment requires you to assume the role of a marketing executive who has to evaluate the marketing environment and to assess the possible target markets for this organisation. The client is very keen for you to adhere to the following:
1. Critically analyse the external, internal and competitive environments facing the chosen organisation, drawing the findings together with a SWOT analyses to assess the organisation’s strategic position and to highlight possible strategic directions for the company.
2. Critically analyse the available market segments and the appropriate target markets for the designated organisation, clearly identifying which theoretical models.
3. Evaluate theories of the consumer decision-making process with respect to tourist and hospitality buyer behaviour and satisfaction.
4. Synthesize the knowledge and understanding of the critical aspects of the organisation into a coherent set of recommendations for a new key market segment for the future of your designated organisation.
This assignment should be prepared and presented individually. This Individual Report should have no more than 2,500 words (+/-10%), not including the Executive Summary, references, or any appendices you choose to include. Remember that a written report is a working document, so it should be concise, yet contain appropriate detail where required. It should also be easy to follow, so you should aim to use bullet points, tables and charts where appropriate.
A full list of references must accompany the written report. Correct report format should be used, and sources should be referenced as per the Coventry University Harvard Reference Style Guide.
Plagiarism is unethical, will not be tolerated, and may lead to failure of the unit or even the course. We recommend that you take this warning very seriously!

GRЕЕK АSTRОNОMY

The birth of astronomy closely followed the birth of civilization. astronomy has intrigued our ancestors since the beginning of time. The first civilization of human beings rose nearly 12,000 years ago. among them, Babylonian astronomy, from Mesopotamia, was especially high developed, based upon Sumerian astronomy. later, this Babylonian astronomy influenced Greek astronomy. Plato, eudoxus, aristotle, eratosthenes, aristarchus, hipparchus and ptolemy were all great philosophers, as well as astronomers. This topic asks you to examine astronomical achievements by ancient astronomers and compare them to a modern view.

Journal Entry Assignment … Principles of Financial Accounting

Required:

Windsor-Essex Tool is a manufacturing company.  It is organized as an Ontario corporation.

 

Journal entries for the month of December 2013 for each of the following transactions and events are to be prepared in proper form including explanation. In addition, any adjusting journal entries required at the end of December 2013 should also be prepared. If a journal entry is not required for certain items noted below you are to provide an explanation as to why you did not make an entry.  You should cross-reference each of your journal entries with the corresponding letter below that applies to the particular transaction or event you are journalizing.

 

Each journal entry is worth 1.5 marks (1/2 mark for fully correct debit entry, 1/ 2 mark for fully correct credit entry, 1/ 2 mark for reasonable explanation).

 

You are to assume that all journal entries made prior to December were properly prepared and that all adjustments needed on November 30 were properly prepared.  All amounts are in Canadian dollars. The company uses the straight line method of depreciation.

 

The following general ledgers accounts should be used as required.  You may not need to use all of the general ledgers accounts.

 

List of general ledger accounts for journal entry exercise

Accounts payable, accounts receivable, accumulated amortization building, accumulated amortization equipment, accumulated amortization land, amortization building, amortization equipment, amortization land, cash, cost of good sold, deferred (unearned) revenue, deposit on equipment, equipment, insurance expense, interest receivable, interest revenue, inventory tools for resale, investment in Cabana Bearing, loan payable, manufacturing supplies expense, manufacturing supplies inventory, note receivable, prepaid insurance, rent revenue, retained earnings, revenue sale of tools, share capital, utilities expense.

 

Please type your journal entries on the attached journal entry form to complete this assignment.  Students must submit a hard copy of your journal entries to Stephanie Miller by noon, February 6, 2015 latest. Attach a cover sheet including your name and student ID number.

 

Accounting Information

 

The following transactions occurred December 1, 2013

 

  1. a) At November 30 the company owned land and a building. The land cost

24,000 and now has a value of 32,000.  The building’s cost of  88,800 is near its current value if sold.  The building has an estimated useful life of 40 years with no residual value. It is currently 10 years old.

 

  1. b) Purchased a used piece of equipment for 18,000 cash. If purchased new the equipment would have cost 26,000. The estimated useful life of the used equipment is 5 years and the value at the end of 5 years is expected to be 1,800.

 

  1. c) The company rents excess space in its building to a tenant, Cabana Bearing. Windsor-Essex Tool received three months advance rent from Cabana Bearing in the amount of 1,500.

 

  1. d) Ordered manufacturing supplies inventory of 2,000. At November 30 an inventory of 8,000 of supplies was on hand and recorded on the books.

 

  1. e) Invested in a 3 month note from the bank in the amount of 10,000 with an interest rate of 3% per annually.

 

The following transaction occurred December 8, 2013

 

  1. f) The supplies ordered in d) were delivered.

 

The following transactions occurred December 15, 2013

 

  1. g) Paid for the supplies received in f).

 

  1. h) Sold and delivered a manufacturing tool to Ford at the price of 22,000 on account. The cost to build the tool over 4 months was 17,000 .

 

  1. i) Windsor-Essex Tool purchased a 10% interest in the common shares of Cabana Bearing for 10,000 cash.

 

  1. j) Placed a deposit on a specialized piece of equipment to be built for Windsor-Essex Tool at a price of 20,000. The deposit was 4,000.

 

The following items were noted at December 31, 2013

 

  1. k) The company had purchased a one year fire insurance policy on July 1, 2013. The balance in the prepaid insurance account on November 30, 2013 for this policy was 7,000.

 

  1. l) Per a physical count of supplies there are 1,000 of manufacturing supplies on hand.

 

  1. m) The supplier in ( j ) above reported that the tool is one half built and will be delivered in early January.

 

The following item occurred on January 16, 2014

 

  1. n) Received an invoice from Union Gas for natural gas used from December 16 to January 15 in the amount of 1,000.