Characteristics of a Mission Statement

Module 1 Discussion

Examine the five mission statements by completing Learning Exercise B on p. 59 in your text. Using the “Characteristics of a Mission Statement” identified in Table 3, identify (1) what you believe is the best of the five mission statements and (2) the one you find most inspiring and why. Post your response to the Discussion Board no later than Thursday 11:59 PM EST/EDT.

By Sunday 11:59 PM EST/EDT, find two fellow students’ posts that selected different “best” mission statements and discuss why you agree or disagree using David’s assessment criteria.

Module 2 Discussion

Prepare EFE and CPM matrixes for Disney’s Parks and Resorts division. Use Universal Studios and Six Flags for competitors in the CPM.

Using the EFE and CPM data, as well as your own analysis, describe how Disney is responding to its external environment, including its direct competitors. Make sure to use important details of from your EFE and CPM results and your critical reflections to draw conclusions. Post your analysis and conclusions in narrative form no later than Thursday 11:59 PM EST/EDT.

Find at least two students whose conclusions bring new levels of understanding to your view on Disney’s external responsiveness or conclusions where you might disagree. Post a response to two students including an explanation of the value of their contribution to your understanding or where you would “respectfully” disagree no later than Sunday 11:59 PM EST/EDT.

Module 3 Discussion

Prepare IFE and Financial Ratios for Disney’s Parks and Resorts division. For the Financial Ratios make sure to use the revenue statement and balance sheet in the exercise portion of the chapter.

Using the IFE and Financial Ratios, as well as your own analysis, describe how Disney is performing internally. Make sure to use important details from your IFE and Financial Ratio results and your critical reflections to draw conclusions. Post your analysis and conclusions in narrative form no later than Thursday 11:59 PM EST/EDT. Make sure to include key data from your exercises.

Find at least two students whose conclusions bring new levels of understanding to your view on Disney’s internal performance or conclusions where you might disagree. Post a response to two students including an explanation of the value of their contribution to your understanding or where you would “respectfully” disagree no later than Sunday 11:59 PM EST/EDT.

Module 4 Discussion

Complete Learning Exercise E on p. 177.

Post your results no later than Thursday 11:59 PM EST/EDT.

Review your classmates’ answers and find two answers that differ from yours on any of the company examples. Post a response to those classmates as to why their or your answer is more accurate or may need to be reconsidered no later than Sunday 11:59 PM EST/EDT.

Module 5 Discussion

You will begin by creating a SWOT and BCG matrix. For the SWOT, follow Steps 1-2 of Learning Exercise A on pp. 215-216 in your text. Then, prepare a SWOT matrix for Disney’s Parks and Resorts Division. For the BCG, use the information in exercise E on p. 217 in your text to prepare a BCG matrix for Disney locating each division where you believe it represents its position relative to market share and growth.

When complete with both exercises, write a short narrative (one page or less, single space) of your key conclusions from (1) your SWOT analysis of Disney, (2) your BCG work on Disney. In addition, include your conclusions on the Parks and Resorts division of Disney as a result of its position in the BCG and the results of SWOT. Make clear recommendations for Disney’s Parks and Resorts based on integrating the work from the above models.

Post your analysis and conclusions in narrative form to the Discussion Board no later than Thursday 11:59 PM EST/EDT.

Review your classmates’ posts and find two whose conclusions bring new levels of understanding to your view on Disney’s external responsiveness, or conclusions where you might disagree. Post a response to those classmates including an explanation of the value of their contribution to your understanding or where you would “respectfully” disagree no later than Sunday 11:59 PM EST/EDT.

Module 6 Discussion

Complete Learning Exercise D on p. 349 in your textbook. When complete, select the one ethical choice/example (from the list) that you struggled with in terms of determining whether it is ethical or not. Write a short narrative stating which scenario was the most difficult to decide, how you made you final decision.

Post your narrative to the Discussion Board no later than Thursday 11:59 PM EST/EDT.

Review your classmates’ answers and find two with which you do not agree. Explain how these classmates might revisit their ethical determination based on your perspective no later than Sunday 11:59 PM EST/EDT. Monitor their responses to see if (a) they changed your mind or (b) you still respectfully disagree.

Module 7 Discussion

Complete Exercise A, Steps 1-3, on pp. 297-298 of your text. Create a product positioning map only for the “Parks and Resorts” division of Disney. Using information from the case, the PPM, and your research, write a brief narrative to state your strategic recommendations for Disney relative to the competitors in this segment of Disney’s business. Post your narrative to the Discussion Board no later than Thursday 11:59 PM EST/EDT.

Examine fellow student’s posts and find two that added to your insight on Disney’s position or included conclusions you may not agree with. Respond to those posts no later than Sunday 11:59 PM EST/EDT.


Module 8 Discussion

Complete the executive overview for your case. This should be limited to no more than two single-spaced pages. Post to the Discussion Board no later than Thursday 11:59 PM EST/EDT.

Read your classmates’ executive overviews. Find one for which you completely understood the challenges for that company and the recommended strategy. Post what you saw valuable in terms of that student’s work. For your second post, find an executive overview for which you did not entirely understand the conclusions or strategic direction for the company. Ask a question or make a suggestion to your classmate on how to improve his or her overview. Post both responses no later than Sunday 11:59 PM EST/EDT.
Note to students
: While Thursday and Sunday are deadlines for this work, the earlier in the module you participate the more you have to gain from learning from each other.

 

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