1. Each student will prepare the 1st group paper. Each student will write the “S
1. Each student will prepare the 1st group paper. Each student will write the “Situation & Client Analysis” part of your PR Campaign paper. The textbook chapters, an example PR campaign paper (find it in the Course Information tab), and the Bateman case study will be useful in understanding the expected format and contents of the paper. Below are a few guidelines for your paper preparation.
a. Additional research for situation & client analysis: Each student will do primary and secondary research to have an in-depth and comprehensive understanding of the client organization and its situation.
– Primary research: In addition to the initial client interview, I recommend each student conduct at least “one” additional in-depth interview with the subject matter expert on the topic. It would be a good idea to ask your client to recommend the experts who would enrich your research.
b. Secondary research: In addition to the primary research, each student should conduct proper secondary research that covers the internal documents on the client organization and additional documents (e.g., academic journals, trade publications, government publications) that help each student deepen his/her understanding of the situation (e.g., challenges, problems, opportunities) of your client organization. For the secondary research, each student should find and use at least “4-5” key references for the client & situation analysis. (The references should be cited in the main writing following the APA style and the reference page should be prepared accordingly)
2. Complete the week 4 textbook quiz
[Paper format]
1. Prepare a paper format: Cover page – Table of Contents – Executive Summary – Research (submit titles: Situation Analysis and Audience Research) – Goals & Objectives – Programming (subtitles: Strategies and Communication Tactics) – Evaluation – References – Appendix.
2. Line and paragraph spacing: Single space between lines and a space between paragraphs (Reference the example paper and Bateman case study).
3. Citation style: APA style
4. The expected length for the situation analysis: 1-2 pages.
5. Editing and Proofreading: You must be very careful editing and proofreading before submission. I will continue to read your paper until I find “five” flaws (e.g., grammar errors and/or typos).
Attached is an example. My client is Rafael Sarduy a school social worker looking to open a part time psychotherapy practice in Brooklyn New York
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