The nature of today’s global business environment means that contemporary organisations are faced with a range of challenges and opportunities presented by increasing levels of uncertainty, ambiguity and complexity

The nature of today’s global business environment means that contemporary organisations are faced with a range of challenges and opportunities presented by increasing levels of uncertainty, ambiguity and complexity.  

In order to be successful organisations need to find ways to be innovative, work with and indeed proactively exploit these conditions.

Such environments require individuals, teams and organisations to become more enterprising, resourceful, innovative and creative, and demand more critical or ‘beyond the box’ thinking. The aim of this module is to develop your awareness, skills and experience in the practice of entrepreneurship and innovation. We do this by involving you directly in the processes involved in generating ideas and establishing new ventures, and helping you reflect on how this experience relates to theory on the subject.

The chosen assessment method is appropriate to assess all four of the Module learning outcomes. It supports a theory to practice approach to learning and is in line with key expectations of employers and professional bodies for the development of effective oral communication skills. The capacity to draw on appropriate techniques to prepare and deliver confident and engaging oral presentations is a key management skill and is particularly relevant as a medium to promote innovative thinking and ideas within organisations.   

Assessment method; Individual Oral Presentation (15 Minutes) & E-portfolio

The ‘Deep Dive’ is a practical activity that all students take part in in order to exercise their design thinking and critically review their ideas. This means that the assessment will involve you in generating ideas and creating a final innovative solution to help solve a contemporary problem.  Therefore, it is concerned as much with the ‘result’ as the process behind. The process of design thinking takes place across 6 iterative stages, which will allow you to in a wide range of tasks and activities involved in launching a new innovative idea.

The ‘Deep Dive’ officially begins in week 2 when your workshop leader will ask you to identify a contemporary issue which you want to solve. You will be given a list, but are free to come up with another issue, but you must agree with your workshop leader. Once agreed upon, you will then need to carry out some field and desk research to fulfil the 2nd stage of the design thinking process.

You will then have a workshop to ‘ideate’ your ideas and this session will involve some groupthink and team work. There will be some ‘rules’ set here, in order to maximise the potential of your ideas. Following this, mock-ups of your proposed solution to the issue will be presented informally in the workshop and this will be an excellent opportunity to get some feedback from your peers and workshop leader in order to choose the most appropriate solution and/or tweak.  ‘Fail often to succeed sooner’ is the motto here. Then there is an opportunity to test your solution and gain some feedback from others at BCU and outside (friends, family, general public). The final stage of implementation will be up to you and whether you wish to take your solution out into the World.

 

To pass this module, you must achieve a final overall mark of at least 40%.  Failure to achieve a pass after the second attempt will result in the student being withdrawn from the course. The presentation assessment criteria are set out in the following pages.

A Moodle Forum, where all students are registered, will provide opportunities for sharing ideas, asking questions and facilitating ongoing Tutor feedback across the whole class.

 

Assessment Brief

Required task(s)

a)       The presentation should be in a multi-media format based on an individual basis. You can use other visual aids as well, such as mocked-up product/packaging,3D printing, modelling, photos, post-its and so on. The presentation should be professional, engaging, academically rigorous and demonstrate the effective use of presentation techniques. The presentation is an opportunity for you to provide detail regarding the innovative solution you have come up with to the contemporary problem. Your 15 minute individual presentation should include information on (but not limited to);

Detail on the Design Thinking process – each stage to identify-

        the issue you are going to solve,

        the research you carried out,

        the innovative ideas you came up with and which one you chose to take forward and why

        the testing stage and feedback

        what do you intend, if anything, to do with your idea in the future

It will be assessed by the following criteria:

 

  1. Justify the significance of innovative thinking and idea generation as responses to organisational challenges, threats and opportunities.
  1. Critically analyse a contemporary organisational issue by comparing and contrasting current theory against organisational practice.
  1. Synthesise research to generate and critically evaluate options in order to formulate a response to a contemporary organisational issue.
  1. Apply appropriate resources and techniques to prepare, structure and deliver an oral presentation.

 

b)       You are also required to include an e-portfolio which shows the process of your thinking and should include, along with academic theory where relevant, the following:

        Define the problem (approx. 350 words) (Stage 2 of DT process)

        Define the solution and its features (approx. 350 words) (Stage 3 of DT process)

        Initial research from observation, desk and field research (stage 1 of DT process)

        Feedback from testing (stage 5 of DT process)

        A reflective piece of your experience of the process (approx. 500 words) – this is to demonstrate critical awareness of the contribution of the task to lifelong learning

        A reference list in Harvard format

*Please note please include any rough notes, research notes, transcriptions, photos of documents and visual material such as post-its, diary entries, models, map and so on (more to be discussed in the workshop).

 

RESIT – to include a reflective account – 500 words – of how you have improved this submission compared to the first submission. 

 

Word count – 1500 word +/- 10%

The word limit is for your e-portfolio and does not cover material submitted as notes or drafts of ideas.  The e-portfolio for your coursework, will not be marked, but is there as supporting evidence for your final assessment. There can be elements of it also included in your presentation.

Your references page will not be included in the word count, but inline citations used in the main body of the assignment (e.g. Smith and Jones (2010) identified that…) will be included in the word count.

You are required to declare the number of words used in your assignment.  If you produce less than or exceed the stipulated word count by more than 10%, a deduction of the mark awarded will be made to reflect that you have not met the assessment requirements.

Submission

Your report should be submitted online through TurnitIn via the link provided in the Assessment area of the module’s Moodle site.  Hard copy submissions will not be accepted.  Please follow the University policy regarding online submission and submitting assignments on time (see Page 1).

You should also submit your work through the ‘test’ Turnitin to ensure you abide by the rules on plagiarism.  You should attach the assessment feedback form together with the marking criteria to your work before submitting for marking.

Formatting and presentation

The assignment should be word-processed and double line spaced.  Use of bullet points should be avoided or used sparingly

Use Arial size 11 point for your assignments, full justified

Each page should be numbered except for the contents pages (if any)

Presentation must be formal in language and style and must adhere to the structure given above.

Referencing

All work should be referenced using the Harvard format – there are handouts available online at the library website and are available as hard copy in the library if you are unsure of this.

Do not use popular websites like Wikipedia, Google or Yahoo – the former is not peer assessed and the work is not always reliable and the later are search engines. 

Use textbooks and journal articles (newspaper articles may at times be acceptable). You should however, make more reliance on journal articles as these are peer reviewed and are often more recent than text books. If you are to use text books, these should be the latest, so it is important to check whether you have the latest edition.

Citations should be used very minimally and in limited circumstances, you may reference lecture material such as handouts and presentation slides.

 

 

Marking criteria

Undergraduate bands

 

 

0 – 39%

Fail

40 – 49%

Third

50 – 59%

2:2

60 – 69%

2:1

70 – 79%

First

80 – 100%

First

Criterion 1

Mark: 25%

Justify the significance of innovative thinking and idea generation as responses to organisational challenges, threats and opportunities.

No application or use of theories, models and concepts.

Over-reliance on one source or on web-based resources, rather than a range of credible sources. Generalisations and subjectivity.

Some application and use of the theories, models and concepts. Broad research but not all relevant to the assignment brief.

Detailed application and use of the theories, models and concepts to a set of ideas and final idea.

 

 

Extensive research demonstrating breadth of information required to a set of ideas and final idea.

 

Extensive and/or creative research demonstrating breadth of information required plus evidence of additional debate from wider reading to a set of ideas and final idea.

 

Criterion 2

Mark: 25%

Critically analyse a contemporary organisational issue by comparing and contrasting current theory against organisational practice.

No examples of a contemporary issue; no evidence of analysis.

 

Little evidence of relevant analysis of a contemporary issue. Information presented from minimal review of experience which may be subjective.

A contemporary issue is provided however it may not be fully explored. Some relevant research provided but lacking in scope or depth of analysis.

The issue is mostly detailed and captures a good range perspective. Includes appropriate analysis of the respective outcomes.

Comprehensive analysis and presentation of a contemporary issue demonstrating relevant evidence to meet the identified criteria.

Outstanding level of insight, analysis and presentation of a contemporary issue, demonstrating extensive evidence of fully meeting the identified criteria.

Criterion 3

Mark: 25%

Synthesise research to generate and critically evaluate options in order to formulate a response to a contemporary organisational issue.

No evidence of connections made.

 

A lack of connections is made with the research in order to design a creative solution

Some connections are described but are not analysed in sufficient depth.

Good level of analysis is provided with some connections made in order to design a creative solution

Comprehensive learning demonstrated using insightful connections in order to design a creative solution

Strong and insightful connections are clearly articulated and evaluated in order to design a creative solution

Criterion 4

Mark: 25%

Apply appropriate resources and techniques to prepare, structure and deliver an oral presentation

Incorrect format or inappropriate content for target audience. Reference List not included.

Significant deficiencies in style and language. Questionable attribution of sources.

Style and language generally clear. Some minor errors. Attempts made to attribute reference sources.

No major issues in style and language. Well structured. Mostly appropriate referencing with minimal errors.

Clear, logical and free of errors. Comprehensive Reference List. All sources accurately referenced.

Outstanding and/or highly creative delivery of all criteria. Extensive Reference List with no errors. Clear demonstration of wider reading.

 

The nature of today’s global business environment means that contemporary organisations are faced with a range of challenges and opportunities presented by increasing levels of uncertainty, ambiguity and complexity

 

 

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