EMT105: Financial and Risk Management for Events
Research on the INSURETECH CONNECT event in Las Vegas.
(a) Identify TWO (2) major revenue items of this event. Explain and describe where concepts of value-based pricing may have been done.
(b) Analyze the content of the website and past event videos to prepare a budget up to gross profit level that lists the major revenue items, expense categories, and key expense line items. No figures are required.
(c) Discuss up to FOUR (4) parameters that impact the basis for the creation of your event budget for INSURETECH CONNECT in Las Vegas.
You are a new project director hired by the company to grow INSURETECH CONNECT. One of your first steps was to look into the pricing of the event. How would you go about determining whether there needs to be a change to the pricing of the event? Analyze the case study, and illustrate your points with examples of how you would go about it for INSURETECH CONNECT.