|BUSM1222: International Business|
Modern supply chains aim to ‘get the right product to the right place at the right time – all the time’. Is McDonald’s supply chain agile and able to react to unexpected short-term shifts in supply and demand?
Is it adaptable and able to change and respond to longer-term changes in the business environment and technology? Are the interests of various players aligned in the supply chain? Explain and justify your answers.