MKT358: Identify and briefly discuss the chosen TV advert. Analyze which marketing objectives e.g., increase brand awareness: Integrated Marketing Communications Assignment, SUSS

Identify and briefly discuss the chosen TV advert.
Analyse which marketing objectives e.g., increase brand awareness, brand recall, sales, and attitude the chosen advert would be expected to meet.
Identify the target audience and positioning apparently in the TV advert.
Design a novel social media campaign that could have accompanied the TV advert. Provide a description of the novel social media campaign and discuss how it is integrated with, and amplifies the effectiveness of, the TV advert.

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