Imagine that you are the new CEO of Airbnb and have been hired to improve company performance. As such, it is your responsibility to conduct a strategic audit of the company and its closest industry competitor and prescribe the appropriate strategy to take the company forward. This paper must be 5 pages, formatted in APA 7 style, Times New Roman 12 font, and double-spaced.
Please use the following format for your analysis papers. Remember to use headings (sub-headings) in your paper:
Cover PageAbstractIntroduction – Executive Summary of your recommendationsHistory, Development and Growth (of your company and your closest competitor)Internal Strengths and WeaknessesDiscuss distinctive competencies (resources and capabilities) and identify their intangibles and tangibles resources. Compare and contrast with your competitor.External EnvironmentStart with macroenvironmental factors, then move into Porter’s Five Forces. Remember to analyze at the industry level. Compare and contrast with your competitor.SWOT AnalysisCompare and contrast your company with your competitor according to Strengths, Weaknesses, Opportunities, and Threats (SWOT)Corporate Level StrategyWhat corporate-level strategies are in place today? (for your company and its competitor)Define mission statement and goals (for your company and its competitor)Define their lines of business. (for your company and its competitor)Business Level-strategyIdentify which business-level strategies are in place today? (for your company and its competitor)Are they a single-business company? (for your company and its competitor)What is the company’s generic competitive strategy? (for your company and its competitor)Structure and control systemsDetermine the degree of fit between the company’s strategy and structure. (for your company and its competitor)Is the company using the right integration and/or control systems to manage its operations? (for your company and its competitor)RecommendationsThe quality of your recommendations is a direct result of the thoroughness with which you prepared your case analysis.Recommendations are directed at solving whatever strategic problems the company is facing and increasing its future profitability.Your recommendations should be the same as those in the introduction/Executive Summary but with greater depth and detail.ConclusionEnsure your conclusion matches your introductionReferencesEnsure textbook, and other references from a trusted Library databases. PLEASE NOTE: REFERENCES MUST BE FROM A TRUSTED LIBRARY DATABASE.
