MKT6045: Identify factors within the marketing environment that is driving the need for sustainable behavior. Assess the extent to which: One Planet Business Essay, BCU

Identify factors within the marketing environment that is driving the need for sustainable behavior.
Assess the extent to which organizations are currently dealing with the sustainability issues facing their industry.
Critically evaluate different approaches to sustainable marketing activities within a specific organization.
Demonstrate transferable skills that are essential to a career in business, such as commercial awareness and communication skills.

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