Scenario
Learners may use their own employment context to write an assignment based on assessment tasks. Assessment tasks are learning outcomes of the unit associated with Assessment Criteria. Assessment criteria are descriptions of requirements a learner is expected to meet to demonstrate that a learning Outcome has been achieved. Therefore, you are required to generate sufficient evidence on assessment criteria to meet the learning outcomes of the unit within the rules, regulations, and standards to achieve credits of the unit. If you are not in employment, please use the following scenario.
Write a piece to investigate your organization (including its functions and at least 1 managerial role) and describe how do managers Plan, Organise, Lead and Control while performing their duties and achieve organisational goals. If you are not associated with any employment, then consider you are working an Operational Manager of Nike PLC which is global leader to sell sports and fitness equipment to its individual and corporate clients. Your job roles and responsibilities including examining the socio-economic environment, the way in which markets operate and the relationship between business and governments.
As a part of your job, you are managing and leading various teams within the company to achieve specific tasks such as sales, promotional, and staff development. Therefore, you have been asked to write a report based on identification, examining, analysing and evaluating the organisation and its impact to the business performance and overall
improvement for competitive advantages. Your suggestions and recommendation will help the company to improve its operations.
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Task 1 – 650 words
Evaluate and analyse the factors that influence business and the responses that can be deployed to manage these factors.
1.1: Describe the differences between the macro and micro environments and explain the various approaches used by business managers/analysts to understand them (e.g. – PESTEL and SWOT analysis).
1.2: Using a case example or scenario, identify where business performance could be positively or negatively affected by external factors and trends.
1.3: Recommend responses to external factors and trends.
Assessment Criteria
1.1: Identify and make use of different approaches to understanding the macro and micro environments for business.
1.2: Review business resources and external factors and trends to identify where business performance could be positively or negatively affected.
1.3: Recommend responses to external factors and trends.
Task 2 – 650 words
Appreciate how an integrated approach to understanding the business context and decision making can support business development.
2.1: Using a case example, evaluate the role played by management in responding to a changing business environment.
2.2: Using your case example, Identify and prioritise organisational changes that would exploit positive or counteract negative business environmental factors and trends.
2.3: Explain the potential impact of responding to business environmental factors and trends.
Assessment Criteria
2.1: Identify and prioritise organisational changes to individual businesses that would counteract negative or support positive business environmental factors and trends.
2.2: Use case examples to illustrate the impact of responding to business environmental factors and trends.
2.3: Evaluate the role of management in responding to a changing business environment.
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