Outline the aims and objectives of the online survey (Market research tool) which measures customer service satisfaction with the M&C Property service. Objectives should be specific statements that define measurable outcomes, e.g., what steps will be taken to achieve the desired outcome.
• When writing your objectives try to use strong positive statements.
• Strong verbs – collect, construct, classify, develop, devise, measure, produce, revise, select,
• Weak verbs – appreciate, consider, enquire, learn, know, understand, be aware of, listen, perceive. Examples: To devise a research method which will…………. To construct a survey which will measure……. The Aim of the research is the specific reason why you are undertaking the research – To discover……….
• Objective = the action(s) you will take in order to achieve the aim.
• The Objectives of the research are the steps that you are going to take to design and implement the research e.g. consider the questions, review other surveys, pick a platform, design the questionnaire, etc..
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