MKTG2010: How do attendees rate the quality of performances, diversity of exhibits, inclusivity: Questionnaire Design and Sampling Plan Research Paper, NBS

Marketing Research Questions:

1. What is the overall level of satisfaction among festival attendees regarding various aspects such as events, performances, venue, facilities, and overall experience at the Sustainable Futures Festival?

2. How do attendees rate the quality of performances, diversity of exhibits, inclusivity, venue accessibility, food and beverage availability, and overall organization of the festival?

3. What are the suggestions and recommendations from attendees regarding potential improvements and/or additions to the Sustainable Futures Festival, including workshops, performances and guest speakers, types of activities, accessibility measures, availability of amenities, food options, or any other areas that attendees feel could be enhanced?

4. What are the demographic characteristics of attendees at the Sustainable Futures Festival, such as age, gender, location, and level of engagement with sustainability?

5. How effective were the communication channels used to promote the Sustainable Futures Festival, including social media, online platforms, traditional media, and community networks?

6. What is the likelihood of attendees to return to future iterations of the Sustainable Futures Festival and their likelihood to recommend the festival to others? What potential barriers to attendance exist?

7. To what extent did the Sustainable Futures Festival contribute to raising awareness and increasing the profile of EcoNetwork Port Stephens as a leading advocate for sustainability and environmental stewardship in the Port Stephens region?

8. To what extent do attendees perceive the Sustainable Futures Festival as an effective platform for learning about new sustainable technologies and practices? What specific technologies or practices did attendees learn about, and how likely are they to adopt the sustainable technologies and practices in their own lives?

9. To what extent do attendees feel that the Sustainable Futures Festival provided opportunities for networking and connecting with community groups and businesses working towards sustainability? How many connections or collaborations were formed? What is the level of attendees’ connection
and sense of belonging to the sustainability community as a result of their participation in the?

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