EMT201: Business Events Course Work, SUSS, Singapore: Describe the development of the MICE industry in the destination and its importance to the economy

Question 1
Describe the development of the MICE industry in the destination and its importance to the economy.

Question 2
Evaluate the suitability of the destination with reference to the characteristics of business events and the characteristics of incentive travel. Analyse the impacts of MICE industry on the destination.

Question 3
Since embracing the Sustainability Development Goals (SDGs) n 2015, the Japanese government has played a key role in formulating strategies and promoting measures to accomplish the goals. Illustrate the role of the convention bureau in supporting business events sustainability initiatives. Analyse how this will impact the planning and execution of a convention or exhibition in Japan. Recommend what actions the organising committee can take to further enhance the sustainability element.

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