Instructions
For this Ethical Questions and Promotion Assignment, you will respond to the following research questions.
Here is the methodology to follow when addressing each Research Question (RQ): Theory > Research >Analysis/Discussion
RQ 1.How would you explain a negative externality (social costs) associated with the use of sexually suggestive material in advertising? NOTE: first discuss the theory of negative externalities.
RQ 2.Suppose an advertisement includes material that is considered a bit over the top (by most parents of young children) and it includes sexual innuendoes, scantly clothed men/women etc. Many academics and companies are convinced that this type of content helps sell more products. What responsibility does the advertiser have for any effect on indirect targets, such as children?
RQ 3.How can advertisers protect themselves from this problem?
You must use APA level headings throughout your Ethical Questions and Promotion Assignment.
• Length of this Ethical Questions and Promotion Assignment is minimum of five pages of text excluding title page and references.
• Format of Ethical Questions and Promotion Assignmentis the most current APA Guidelines.
• At least four citations required.
• Acceptable sources are Scholarly Resources (regardless of the date of publication), Popular Sources, Professional Trade Sources and Books/Book Chapters
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