Touchstone 2: Deliver an Informative Speech
SCENARIO: You are a manager at Squidwork, Inc., which is a lucrative online boutique (e-commerce company) that has gone through massive growth in a short amount of time. Over the past two years, there has been an increase in revenue, the team has expanded significantly, and additional leadership has been added to each department. It is the hope of the company to go into the new fiscal year more efficient, structured, and equipped to continuously meet the demands of the modern-day consumer.
A mass communication with more details will be shared across the company.
ASSIGNMENT: In this assignment, as the manager, you will give a 3-5 minute informative speech to your team on the overall status of the company going into the new year. An informative speech is intended to deliver information. No call to action is required for this type of speech.
You will emphasize how the company is doing financially (growth and revenue), how the company has expanded, and address any areas of focus in the upcoming year. In your speech, you must emphasize the following key notes:
Financial status: Emphasize how the company is doing financially (growth and revenue)
Significant increase in orders
Two-year revenue climb
Consistent improvement in orders and revenues in the past four quarters
Expansion: Mention the number of team members associated with the company and how the company has expanded
Hired 115 new employees over several departments
Total of 265 full-time employees
Hired new COO
New supervisory and managerial leadership in the following departments: Purchasing, Receiving, Merchandising/Channel Management, Listing, Customer Service, Picking, Packing/Shipping/Quality Control.
Areas of focus: Address the company goal to “become more efficient, structured, and equipped as a team to continue to meet the demands of the consumer.”
Focus on collaboration across departments
Invest in updated technology
Monitor performance and adjust strategies as needed
In order to foster learning and growth, all work you submit must be newly written specifically for this course. Any plagiarized or recycled work will result in a Plagiarism Detected alert. Review Touchstones: Academic Integrity Guidelines for more about plagiarism and the Plagiarism Detected alert. For guidance on the use of generative AI technology, review Ethical Standards and Appropriate Use of AI.
A. Directions
Step 1. Create a Speech Based on the Scenario Provided
Consider the audience and purpose and create your speech utilizing the five main parts of any speech:
Main Parts of a Speech Description
1. Attention statement Greet and address your audience with an attention statement that draws their focus to you and your speech.
2. Introduction Clearly state the purpose of your speech, while engaging the audience and establishing credibility.
3. Body Identify key areas that need to be addressed in your speech:
Financial status: Emphasize how the company is doing financially (growth and revenue)
Significant increase in orders
Two-year revenue climb
Consistent improvement in orders and revenues in the past four quarters
Expansion: Mention the number of team members associated with the company and how the company has expanded
Hired 115 new employees over several departments
Total of 265 full-time employees
Hired new COO
New supervisory and managerial leadership in the following departments: Purchasing, Receiving, Merchandising/Channel Management, Listing, Customer Service, Picking, Packing/Shipping/Quality Control.
Areas of focus: Address the company goal to “become more efficient, structured, and equipped as a team to continue to meet the demands of the consumer.”
Focus on collaboration across departments
Invest in updated technology
Monitor performance and adjust strategies as needed
4: Conclusion Summarize your speech by relating the key notes in the body to the overall topic.
5: Residual message Leave a lasting impression on your audience by closing the speech in a memorable manner.

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