Theoretical Basis and Research
Perspective
This study is grounded in the TPB theory, combining practices and
perspectives from Chinese and foreign travellers . It focuses on how
hotels can influence customers’ attitudes, subjective norms, and perceived
behavioral control towards green accommodation through the development of green
service strategies and the provision of environmentally friendly facilities and
services. Additionally, internal management and operational factors such as
employee training and green procurement strategies are considered to ensure the
effective implementation of green services. The research analyzes the impact of
hotel green services on customer repurchase behavior from a cross-cultural management perspective. It
comprehensively considers factors such as customer attitudes, subjective norms,
and perceived behavioral control, as well as the influence of cultural
differences between
Chinese and foreign travellers on the research outcomes.
proposal outlines
Introduction
Research Background and Purpose
Research Gap
Problem Statement
Research Objectives
Research Questions
Significance of the Study
Literature
review
Hypotheses
Proposed Research model
Research
Methodology
Population
Sample Size and Sampling
Technique
Measurement and
Instrumentation
Proposed Data Analysis Technique
Expected
Outcomes
References
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Theoretical Basis and Research Perspective This study is grounded in the TPB the
