FE4055QA Understanding the Business and Economic Environment, Individual Coursework, LMU, UK

Individual Coursework Marking Criteria and Grading Standards

The performance of students is assessed by the assessment method – ‘Individual Coursework’ as appropriate to the level and learning outcome of the assessment protocol. The individual coursework constitutes 100% assessment weighting for this module. Students are required to write an individual coursework/essay  by discussing the following questions.

Identify one industry from the UK Standard Industrial Classification (SIC 2007)
and choose a UK public limited company (PLC) from the industry.
One of the most important and influential elements of the business environment is the structure of the industry. Briefly discuss the structure of your chosen industry.
 Briefly discuss the business organisation and its nature of your chosen company (a UK PLC) in relation to the structure of the industry.
Use the Social, Technological, Economical, Environmental, Political, Legal and
Ethical (STEEPLE) analysis to analyse the external business environment of
the chosen company over the last 5-10 years. Students are expected to discuss each factor separately, for example, consider in what ways technology (T) might influence the organisational structure of a business. Students must
discuss the four bullet points listed as below for the microeconomic and
macroeconomic factors, and are allowed to extend their discussions beyond
the four bullet points:

Social factor analysis
Technological factor analysis
Environmental factor analysis
Political factor analysis
Legal factor analysis
Ethical factor analysis

Economical factor analysis (see the suggested marks from the bullet points below)

Identify the microeconomic factors that affect the demand for goods
and/or services of your chosen company and the factors for the market
demand. Draw a demand curve diagram to illustrate your answer.
 List the determinants of the supply of the business and identify what
would cause the supply of goods and/or services to fall/rise. Draw a
supply curve diagram to illustrate your answer. [5 Marks]
Discuss the competitiveness of the UK market and its impacts on the
future of the business. [5 Marks]
 Give some examples of ‘random shocks’ that could undermine the UK
government’s fiscal policy and discuss if there is any fiscal policy could
have an impact on the UK’s economy and the business of your chosen
company. [5 Marks]

➢ Research and discuss the business problems and challenges the chosen
company faces and criticise on the external effects of a business decision on
themselves/customers/employees/rivals and on the public at large.

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