It is time to gather all your report and present your marketing plan. Although a typical marketing plan generally includes more detailed sections that cover multiple aspects of a marketing strategy, given the time limitations of this course you have been asked to develop only those sections most essential for a marketing plan.
To present your marketing plan, you will submit a narrated presentation that explains the five sections you have developed for your company:
Marketing Approach to Customers (Week 1)Market Segmentation, Potential, and Strategies (Week 2)The Product Experience (Week 3)4P’s of the Marketing Mix (Week 4)Marketing Performance (Week 5)
Ensure that you do not copy and paste your entire assignments into your presentation. Your presentation should be a brief, succinct description of the above mentioned sections and include the following:
Executive Summary Company Profile (A brief description of your company)Marketing Approach to Customers (Week 1 Assignment)Market Segmentation, Potential, and Strategies (Week 2 Assignment)The Customer and the Product Experience (Week 3 Assignment)Marketing Mix (Week 4 Assignment)Marketing Performance (Week 5 Assignment)
Once you are ready, develop a narrated presentation using the narration tool in PowerPoint. If you need assistance, please review these resources that might help you narrate your presentation on a PC; click here. For Mac, watch the following video:<span class=”mediaplugin mediaplugin_youtube”></span>
Formatting
Your narrated presentation should meet the following requirements:
A recording (oral) component of your marketing plan (Maximum 15 minutes)At least 10 slides (Each slide must have slide notes)A title slide and a source slide (not included in the total slide count)Well-formatted, organized, clear, and grammatically correctFollows the standard use of English grammar, spelling, and punctuation
