PDE Proposal Form
Student full name: Doina Gorceag
Banner ID: B00400383
Programme: BUSN08033- Profesional Development EXP 1
Subject area of interest PDE-Level 8.
A project proposal for a Beauty Salon
The project is planned to be undertaken as a beauty salon for female customers. Will include the financial fund collection for establishing the salon, along with the marketing activities. Moreover, the beauty salon business plan includes activities like the selection of interior designs, marketing techniques for promotional campaigns, and selection of pricing. The most important activities are equipment purchase, human capital accomplishment activities, market analysis, and target customer segmentation for executing the project of a beauty salon[ CITATION Che19 l 1033 ].
Activity
Time
Business plan
1week
Market Research
[SWOT Analysis, PESTLE Analysis, Porter’s Five Forces]
2weeks
Website and App Development for the Business
1 weeks
Financial Analysis
2 weeks
Operational Analysis
2 weeks
Marketing, Advertising and Promotion
1weeks
Launce of Business
The key reason behind undertaking the project to open a female beauty salon in London, the UK, is to capitalise on the growing demand for personal care and beauty salon services among the British people.
Figure 1: growth in the saloon-related services in the UK, Source: [ CITATION Sta7 l 1033 ]
The market demand for salon-related personal care services in the UK is expected to grow with a CAGR of 5.81% in the tenure 2022 to 2026[ CITATION Sta7 l 1033 ]. Hence, there will be a feasible chance for the beauty salon to become successful in the market and attain the desired kind of revenue as it will capitalise on the market demand[ CITATION Ter19 l 1033 ]. As I doing some course training I would prefer to work for me in my salon.
Specific
Measurable
Attainable
Relevant
Time-bound
I will open a new beauty salon only for femele customer .
I will do a plan and I will start to work
I will research all information what I need to do to give for customer all confort and nice atmosphere
Using social media will help me to promote my new business
Within 3 months
I will use the SWAY digital platform for this project. Essentially Sway helps to distribute information from wherever we like to whomever we like with ease.
Project activities
Weeks
1
2
3
4
5
6
7
8
9
10
11
12
Budget zsdevelopment
Invest option selection
Shop rent
Interior and furnishing
Recruitment
Service design
Equipment purchase
Customer segmentation
Pricing strategy
Marketing and opening
References
Chen, T. (2019). How do project management competencies change within the project management career model in large Chinese construction companies? International Journal of Project Management, 37(3), 485-500; DOI: 10.1548.45478.s45845-4.
Statista. (2022). Beauty & Personal Care – United Kingdom. Retrieved September 30, 2022, from Statista: https://www.statista.com/outlook/cmo/beauty-personal-care/united-kingdom#revenue
Tereso, A. (2019). Project management practices in private organisations. Project Management Journal, 50(1), 6-22; DOI: 10.1177/8756972818810966.
