Demonstrate a comprehensive understanding of the function of marketing communications tools in integrated brand: Brand Communications and Reputation Management Dissertation, RSM, UK

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Demonstrate a comprehensive understanding of the function of marketing communications tools in integrated brand communication programs by judging the effectiveness and outcome of their applications in both analog and digital media.
Analyze and critically evaluate strategies for managing reputation and demonstrate how the success of PR activities might be assessed individually and in the context of an overall marketing strategy.

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