What are the project’s marketing, advertising, and public relations strategies? • What tactics will you use for TV, radio, print, and digital/social media prom

Integrated marketing communications plan

Tactics
• What are the project’s marketing, advertising, and public relations strategies?
• What tactics will you use for TV, radio, print, and digital/social media promotion? Be creative and specific in the content of your tactics.
• What specific media outlets would you target (list at least two for each medium) and why?
o Does the outlet have high circulation, viewership or web traffic numbers?
o Does your target audience align with theirs?

Overview

There are essentially two strategies to increase targeted website traffic. Online advertising, including posting of well-known context ads or banners, is the first and easiest to understand method. Another strategy for smaller tour operators or other inbound travel service providers to increase targeted traffic from Google, Yahoo, and even more from international search engines is smart search engine optimization. To succeed in reaching the first rankings of the most well-known search engines, search engine optimization (SEO) calls for specialized expertise and ongoing attention.

Knowing the problems with web marketing for the travel and tourism sector, tourist review marketers have created fresh, industry-specific solutions for inbound travel services.

The travel and tourist business is the focus of the Integrated Marketing Communication (IMC) solutions. This affordable yet distinctive solution is a continuous online marketing bundle with components of SEO, SEM, and SMM as well as an essential scenario for advancing online reputation.

Comprehension the solution’s coverage requires an understanding of the word “INTEGRATED”. The bundle comes with a pretty complete toolkit. Traditional PR methods include press releases and advertorial material, sponsorship of featured pieces, visibility on social media, and video marketing for the travel industry, among others.
The multilingual tourist marketing strategy is a particularly distinctive aspect of the aforementioned packages. The Tourism Review Digital Network offers the marketing in five different languages.