Internationalization Theory
Re-read the section on Dunning’s eclectic paradigm (1979) and evaluate how applicable the theory is to the internationalizing retail firm.
Does the stages theory of internationalisation provide a coherent basis for explaining the retail internationalisation process?
Retail Internationalization Theory
dentify and describe the different categories of retailer identified in the theoretical literature.
Identify and describe the contribution international retailing theories make to understanding the process of retail internationalisation.
International Retailers
Explore the world’s largest and the world’s most valued retailers highlighting the factors that distinguish the largest from the most valued.
Make detailed notes on the hierarchy of international retail taxonomy.
Expansion Patterns
Identify and discuss the five fundamental reasons that make markets attractive to retailers during their international development.
What type of retailer might find reason 5a as defined in the chapter, an advantage when expanding internationally and what type of retailers might find reason 5b an advantage
Regulation and Economy
Identify and describe the main considerations retailers should be aware of when assessing the political conditions within markets.
Which economic indicators should retailers be particularly conscious of when assessing international markets?
Society and Culture
How does economic activity relate to social change?
Identify and describe Hofstede’s measurements of culture?
