1. In the Word document (up to 200 words): Introduction profiling holiday shopping customers. Your research can come from any credible source, such as Forrester, Adage, Adweek, eMarketer, NY Times, etc. (+ Reference)
2. In Excel: how you conducted your analysis; any techniques used, such as cross-tabulations, logic counter variables, etc., to summarize the data. **Please provide the 2 best options. Please choose the best one and describe briefly + why it is the best. + Correlation to support (if capable)
3. In Word or Excel, based on your suggestion: the segmentation scheme includes high, medium, and low-value cardholders
4. Conclusion briefly
5. Indicate briefly in marketing ideas regarding the attached pdf file, if capable.
6. Simple visualizations by using Excel if capable
7. This class includes Correlations and Relationships, Simple and Multiple Linear Regression, Logistic Regression, RFM, Clustering, and Predictive Data Classification.
Comments from Customer
This task should be completed with the original code/solutions. Please make sure you do not use any open source solutions.
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