A SWOT analysis provides programs and organizations with a clear, easy-to-read map of internal and external factors that may help or harm a project, by listing and organizing a project’s strengths, weaknesses, opportunities, and threats. SWOT can clearly show a program its chances for success, given present environmental factors. To Conduct a SWOT Analysis:

A SWOT analysis provides programs and organizations with a clear, easy-to-read map of internal and external factors that may help or harm a project, by listing and organizing a project’s strengths, weaknesses, opportunities, and threats. SWOT can clearly show a program its chances for success, given present environmental factors.

To Conduct a SWOT Analysis:

Create a chart with columns titled “Helpful” and “Harmful,” and rows titled “Internal” and “External.”

Sort out factors that impact your organization, and place them in the appropriate rows/columns

Remember:

Try to look at your organization from an external perspective, even when assessing internal factors: What would others say about your organization?
Try to verify/quantify statements when possible, rather than making general statements about your strengths, weaknesses, opportunities, and threats
You may end up with what seems like too many factors to consider, at which point it might be helpful to start prioritizing them
Consider: How can you convert weaknesses into strengths? Use strengths to overcome threats? Use strengths to maximize opportunities? Use strengths to compensate for or minimize weaknesses?
SWOT analyses can be performed on multiple levels of an organization: Might it be more helpful to perform one just on your program? division? a specific process?

A SWOT analysis provides programs and organizations with a clear, easy-to-read map of internal and external factors that may help or harm a project, by listing and organizing a project’s strengths, weaknesses, opportunities, and threats. SWOT can clearly show a program its chances for success, given present environmental factors. To Conduct a SWOT Analysis:
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