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As a business consultant, you are asked to prepare a comprehensive strategic analysis of a multinational enterprise (MNE) to advise on possible opportunities for business g

Assignment Task

As a business consultant, you are asked to prepare a comprehensive strategic analysis of a multinational enterprise (MNE) to advise on possible opportunities for business growth. The report should have 3 parts:
Analysis

The company’s general business environmentIndustry environmentStrategic group analysis (competition)The internal organisationIdentify the corporate-level strategy mix used by the company

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