Assignment Scenario and Task
You are part of an independent global sports insight and futures collective commissioned by a major international sports think tank.
The organisation is developing a “Future of Sport Report 2035”, which explores how elite global sporting organisations must adapt to survive and thrive in an increasingly complex and fast- changing business environment.
Your manager has asked you to produce and deliver a 10-minute recorded presentation that critically analyses how organisations adapt to their business environments, and manage stakeholder expectations.
Assignment Task:
You are required to develop a PowerPoint presentation with a 10-minute recorded voiceover (+/-10%).
Your presentation should provide a clear, structured, and critical analysis of how your chosen sports organisation operates within its business environment and responds to external pressures.
Your presentation should analyse your chosen organisation as a business entity operating within a complex sports environment, focusing on:
- Its organisational purpose and structure
- The environment it operates in (micro and macro)
- The impact of environmental forces
- The significance of these forces at industry level
- The needs and expectations of stakeholders
The Consultancy group has provided you with the below case studies to choose from,
CHOSE ONE of the following sector organisations for your assignment:
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1) FIFA World Cup |
The FIFA World Cup is the world’s largest and most influential international football tournament, organised by FIFA and held every four years in different host countries. It brings together national teams from across the globe and attracts billions of viewers worldwide. |
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2) Wimbledon Tennis Championship |
The Wimbledon Championships is the oldest and most prestigious tennis tournament in the world, held annually in London. It is a major tournaments and is globally recognised for its tradition, exclusivity, and brand value. |
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3) International Olympic Committee |
The International Olympic Committee (IOC) is the global governing body responsible for the Olympic Games and the Olympic Movement. It oversees the selection of host cities, Olympic regulations, and global sport development initiatives |
Use of AI: This is an Amber-rated assessment, which means you are allowed to use AI to support your work. You can use AI to help you structure your presentation, start or develop paragraphs if you`re struggling, and check spelling, grammar, and clarity. However, you must write the content yourself. Do not use AI to generate full sections of your submission. Turnitin can detect work that is not your own and may flag it for review. Use AI only as a tool to support your thinking and writing.
Important: You must clearly state whether or not you have used AI to support your work. To do this, you must complete the table provided and include it in your submission, placed after the title page and before the main content begins. This is a formal requirement and is not optional.
Further guidance on how AI can be used within the context of a university submission can be found at: https://student.ai.coventry.domains/
Please note: AI cannot be used in the generation of your voiceover. It must be an authentic voice and representation of the student. Voiceover AI tools are not permitted; the use of voiceover AI tools would be regarded as academic misconduct.
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Student Artificial Intelligence Acknowledgement |
Have you used AI Yes/No |
What tool have you used? |
How have you used this in the Assessment |
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Examples |
Yes |
ChatGPT-4.5 |
Key word search on topics related to learning outcomes |
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Examples |
Yes |
Microsoft Copilot |
Summarising documents as part of background research |
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Inspiring to generate research questions, prompts or search terms. |
Yes/No |
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Planning and management to suggest a title, structure, subheadings, or themes. |
Yes/No |
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Sources and data collection to search, generate, generate quizzes or questionnaires. |
Yes/No |
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Summarising and consolidating notes and sources. |
Yes/No |
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Analysing to find themes, patterns, or motifs in data sets. |
Yes/No |
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Composing to generate images, text, music, programme code, or other materials. Only under strict negotiation |
Yes/No |
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Translating small sections of your written or recorded work into another language |
Yes/No |
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Presenting data in formats such as graphs, charts, tables or slides. |
Yes/No |
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Checking and proofreading work or check work and suggesting improvements. |
Yes/No |
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Submission Instructions:
The individual PowerPoint should be loaded into the PowerPoint template which has been supplied. The cover page should be used, and all references should be correctly referenced.
The voiceover presentation should be recorded using ClipChamp within your University Microsoft 365 account, and the recording link must be added to the template which has been provided, with access to the recording link set to ‘Anyone in Coventry University’. Failure to follow the support guidelines and these steps, will result in your assignment being marked as a Fail.
Additional documents and step-by-step video instructions for the above submission instructions have been provided on your Aula module page.
The PowerPoint and Voiceover presentation should be submitted to the relevant module submission link on Aula, on or before the 6pm due date deadline.
If using Artificial Intelligence (AI) tools in the development of your assignment, you must reference which tools you have used and for what purposes you have used them. This information must be acknowledged in your final submission.