Attaching paper already written, received feedback from the Professor and there

Attaching paper already written, received feedback from the Professor and there are some things missing- The paper needs to be pursavive- convincing leaders that this change needs to happen. The paper needs to start off with addressing the CEO or CNO of the hospital.  The paper also has to include 2 internal competencys which are resources from the book. I will add those, and then it need to wrap up with something of the nature as I emplor you to consider this proposal as its in the best interest of…….
Here are two resources that need to be used somewhere in the paper:
Marshall, E. S., & Broome, M. E. (2017). Understanding contexts for transformational leadership: Complexity, change, and strategic planning. In E. S. Marshall, & M. E. Broome (Eds.), Transformational leadership in nursing: From expert clinician to influential leader (2nd ed.) (pp. 37–62). Springer.
Chapter 3, “Current Challenges in Complex Health Care Organizations: The Triple Aim” (pp. 63–86)
Pereira, K. C., & Bowers, M. T. (2017). Current challenges in complex health care organizations: The triple aim. In E. S. Marshall, & M. E. Broome (Eds.), Transformational leadership in nursing: From expert clinician to influential leader (2nd ed.) (pp. 63–86). Springer.
Feedback from the Professor as well regarding the rubric which is attached:
Well written you are missing the requirement of 2.1. Response adequately synthesizes and integrates outside resources.  Does not adequately synthesizes and integrates competency-specific resources that support the responses provided. 
You did not identify the audience, your voice is not persuasive for the audience to make a change.