Choose a service-based business or organisation/brand, and conduct a marketing evaluation based on the “7 Ps” of the services marketing mix. The Essay question is as follows…
How effectively does your chosen service-orientated organisation/brand implement the 7Ps of marketing in response to consumer and market analysis?
You are required to consider why they market the way they do. This is implicit in the assignment task and will be a central consideration when a grade is being assigned. Please refer to the marking criteria included in this brief for guidance about how this question should be broken down in your answer.
Note: When selecting the service orientated organisation/brand, a general guide should be that a product is something which, once you buy, you own. A service is something which lasts only as long as someone or something is doing something for you
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