Background: My Company is AIG INSURANCE
The companies that make the Fortune 500 list are those that manage to gain and sustain a competitive advantage through the strategic choices they make. As organizational leaders you will need to engage in strategic decision-making and you will learn best practices from case study research of a successful company. In this assignment, and in the following two team assignments, you and your team members will practice your gained knowledge on strategic management through a collaborative analysis of an organization for the purpose of (1) completing a SWOT analysis through assessment of the internal and external environment of the firm of your choice, (2) thoroughly examining the strategies of the firm, and (3) assessing its innovation capacity and ability to sustain competitive advantage.
Summary
For this first assignment you need to choose a Fortune 500 company, analyze its internal and external environment through various tools, and conclude with a SWOT analysis that identifies the threats and opportunities for sustaining/increasing the competitive advantage of the company. Students are expected to set their team performance and collaboration expectations early in the semester and follow them. Step-by-step Directions
Introduce the Fortune 500 company you chose to research: the organization’s industry, size, products/services offered, and global spread. (1 slide)
Complete an analysis of the external environment of the company through a minimum of two different methods. Refer to the Strategic Management Toolbox for resources. Cite all the resources you use for the data. (2 slides)
Complete an analysis of the internal environment of the company through a minimum of two different methods. Refer to the Strategic Management Toolbox for resources. Cite all the resources you use for the data. (2 slides)
Based on your findings from the analyses of the external and internal environment of the firm, complete a SWOT analysis. Cite all the resources you use for the data. (1 slide)
