BEHS 364 Outline for Social Media Campaign Project on Alcohol Abuse
Problem
The problem is alcohol abuse, which is persistent in society affecting a significant number of young. Alcohol abuse among the youth results in physical health problems, behavioral issues, academic challenges, and a range of mental health issues including depression, suicidal ideation, depression, and personality disorders among other (NIH, 2021). Alcohol also causes erratic behaviors such as drunk driving which can lead to fatal accidents or disabling injuries.
The target population is youths.
Data
Underage alcohol drinking is on the rise. According to 2019 survey, 24.6% of 14- to 15-year-olds indicated that they had at least one drink in the past 12 months. Similarly, 7.0 million youths in the age range 12 to 20 admitted to have drunk alcohol beyond just tasting in the last 12 months (NIH, 2021).
Statistics vary with race and ethnicity. White and Hispanic youth aged 18 years is twice as likely to drink as a Black of similar age. However, at age 14, all youths are likely to drink alcohol regardless of race or ethnicity (NIH, 2021).
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Evidence-based practices
School-based alcohol and drug abuse prevention programs.
Mass media campaigns on the dangers of alcohol abuse and the benefits of abstaining from alcohol use (Das et al., 2018).
Family functioning intervention programs (Sánchez-Puertas et al., 2022)
Internet-based intervention programs
Facebook has a wider reach with the youth and it is easy to run and monitor a campaign (Sánchez-Puertas et al., 2022).
Health promotion
The health promotion model
Monitoring success
Success will be monitored using Google Analytics, which provides information on the interaction of the audience with the post, including the number of likes, comments, shares, and how many people have been reached.
References
Das, J., Salam, R., Arshad, A., Finkelstein, Y., & Bhutta, Z. (2018). Interventions for Adolescent Substance Abuse: An Overview of Systematic Reviews. Journal of Adolescent Health, 59(4S), S61-S75. doi: 10.1016/j.jadohealth.2016.06.021.
NIH. (2021). Underage Drinking Statistics. Retrieved from National Institute on Alcohol Abuse and Alcoholism: https://www.niaaa.nih.gov/publications/brochures-and-fact-sheets/underage-drinking
NIH. (2021). Why Do Adolescents Drink, What Are the Risks, and How Can Underage Drinking Be Prevented? Retrieved from National Institute of Alcohol Abuse and Alcoholism: https://pubs.niaaa.nih.gov/publications/AA67/AA67.htm
Sánchez-Puertas, R., Vaca-Gallegos, S., López-Núñez, C., & Ruisoto, P. (2022). Prevention of alcohol consumption programs for children and youth: a narrative and critical review of recent publications. Frontiers In Psychology, 13. http
