The individual assignment is a 2,400 word (maximum) individual report in the form of a digital marketing activity plan. The report should be focused on a specific brief that will be set by a client and include evidence-based recommendations where possible. This assignment challenges you to apply processes, frameworks, techniques and concepts discussed during lectures, workshops and from the readings and other additional tasks connected to this module.
Specifically, students should use the SOSTAC process to reidentify and develop the following:
A situation analysis identifying environmental issues and the current landscape, leading to a SWOT analysis. This should lead into a summary of the goals of the campaign using SMART objectives. These objectives can be delivered with a clear strategy, highlighting who, what and how the campaign will run. A summary of performance measures should also be given along with concluding recommendations.
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