BMO230 Assignment brief: Industry landscape or database
Deadline:
Please logon at MyFalmouth for a personalised submission schedule.
Percentage Weighting: 50% of the module
Learning Outcomes:
4. Research: Employ primary and secondary research methodology to test the market for a product or service development.
Word count: 2000 words
Overview of brief:
A multinational company wants to organise a digital or hybrid B2B marketing event and has asked several marketing experts to develop different proposals in order to choose the most appropriate one. As one of these experts, you have to choose a specific industry* to work on and propose a spreadsheet presenting companies that might be interested in participating in the B2B event. In order to compete for the management of this B2B event, you should attach a document to your spreadsheet explaining your choice and giving a general overview of the chosen industry.
*You are free to choose any industry you are interested in, but please ensure that it is relevant to your course and that you will be able to find enough 'real life' B2B companies within it. You will have the opportunity to discuss your choice of industry with the module team.
For this assessment, you will be assessed against the ‘Common Assessment Criteria’ of ‘Research’. The specific wording related to this assessment criterion, together with indicators of the performance across grading boundaries can be found at the end of this document. These grading boundaries will be discussed in the delivery of this module, and you are encouraged to ask questions if you have any doubt about any aspect of the grading and feedback process.
Work required
Before starting the required work, you should carry out an introductory overall industry analysis to find out which industry interests you most for this assignment. Try to reflect and follow your career aspirations when choosing the industry. Below are some suggestions:
Tourism sector Transportation industry Foodservice industry Fashion industry
This introductory work will also help you to develop the second part of the work required.
- An industry spreadsheet (see spreadsheet template below). Please note that the spreadsheet is to be considered as an appendix and does not consider word count. However, it should be concise in its content.
a. Identify the relevant B2B companies within the chosen industry. The size and scale of the companies is not important. Within the relevant B2B companies, select 15 to include in the spreadsheet.
b. Design your spreadsheet by selecting 10 relevant criteria for the B2B event to be collected on each company. The criterion will be added in the column and the companies in the rows. The criteria should vary from simple (e.g. company address) to more complex (e.g. company objectives). - A supporting document of 2000 words. Please note that the title page, contents page, bibliography and any appendices are not included in the word count. Please note that it will be beneficial to communicate as succinctly as possible, and you should explore the use of tables, charts, diagrams and bullet points. Please, also ensure that the submission makes full use of 'The Guide to Harvard Referencing at Falmouth University'.
The supporting document should include:
a. Introduction – Give the reader the context of the report and an outline of its structure. In other words, let the reader know what to expect from the supporting document.
b. Industry Identification – Present the chosen industry and why it has been chosen in the context of a digital or hybrid B2B event, referring to high quality source material to justify your approach and lend credibility to your proposals.
c. Justification of the criteria – Present all the criteria you have chosen and explain how these criteria were relevant to the selection of companies.
d. Presentation of the companies – Present all the selected companies and explain how they would benefit from participating in a digital or hybrid B2B event.
e. Conclusion – Provide a concise summary highlighting why your choice of industry and companies would be the most relevant for a digital or hybrid B2B event.
f. Bibliography – Provide a full list of references (and key sources) in accordance with "The Guide to Harvard Referencing at Falmouth University".
Spreadsheet template
Work Submission: Online.
(1st) 85-100%
Outstanding (1st) 70-84%
Excellent (2:1) 60-69%
Very Good (2:2) 50-59%
Competent (3rd) 40-49%
Adequate Fail 30-39% Marginal Fail Fail 0-29% Fail
Research: The student demonstrates outstanding research and information skills. Research: The student demonstrates excellent research and information skills. Research: The student demonstrates very good research and information skills. Research: The student demonstrates competent research and information skills. Research: The student demonstrates adequate research and information skills. Research: The student demonstrates some research and information skills. Research: The student demonstrates
little or no research and information skills.