Brand Development and ManagemenT


Attached is my course project. (Use the information from my course project only)

Create a presentation that summarizes your Marketing Plan paper using the outline below.

Effective presentations are professional and to the point. Use a simple design template and stay consistent with effects, fonts, and colors. Include only relevant and essential information. Each slide should be a summary of the topic with a maximum of six lines. Bullet points are acceptable. Animations should not be used and graphics should be limited to two per slide. Double check your spelling, grammar, and punctuation. And be sure to include an on-slide reference for any images, charts, graphs, statistics, quotes, and so forth.

The presentation must be submitted as a Microsoft PowerPoint deck that is 12 slides in length, including one slide summarizing each of the following.

Product Overview
Environmental Scan
Entry Strategy, Segmentation, and Positioning
Brand Development and Management
Product Standardization/Adaptation and Pricing
Foreign Currency Implications
Channel Mix and Management
Integrated Marketing Communications
Sales Management
Organizational Structure
References (Use APA 6th edition format.)


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