BTM4ORB Organisational Behaviour
Demonstrate an understanding of organisational behaviour, drawing on relevant theories, concepts and business-related examples
Show the ability to apply concepts and frameworks from organisational behaviour to different types of businesses.
Demonstrate an understanding and appreciation of how organisational theories, concepts and evidence can explain the way that people behave and interact at work at individual, group and organisational levels
This essay assesses your ability to apply key Organisational Behaviour (OB) theories to tourism and service sector contexts. You are not required to write a case study or describe company histories or operations in detail. Instead, your focus should be on the critical application of OB concepts, using Emirates Group, Marriott International, and Singapore Tourism Board as illustrative examples to support your discussion. Your essay should demonstrate how organisational culture, leadership, motivation, teamwork, innovation, and diversity influence employee behaviour and organisational performance.
Essay Title: Organisational Behaviour Across Transport, Hospitality, and Destination: Insights from Emirates Group, Marriott International, and Singapore Tourism Board. Your essay must develop a coherent argument that addresses the following themes, using the three specified organisations to illustrate your points: • Organisational Culture and the Global Service Environment: Discuss how organisational culture, external environment and national or regional culture shape employee attitudes, behaviour and service expectations. Relevant frameworks may include Schein`s Culture Model, Hofstede`s Cultural Dimensions, the Generic Model of Cultural Categories and Cultural Intelligence.
Leadership, Motivation and Employee Engagement: Examine how leadership approaches, management assumptions and organisational systems influence employee motivation and engagement. Relevant theories may include Transformational Leadership, McGregor`s Theory X/Y, the Leadership Continuum, Scientific Management, charismatic, paternalistic or democratic leadership styles, Maslow, Mayo, Alderfer`s ERG Theory, Herzberg`s Two-Factor Theory, McClelland`s Three Needs Theory and intrinsic/extrinsic motivation
Teamwork, Communication and Service Delivery: Assess how teams develop, communicate and coordinate work in service settings, and how these processes affect service quality and organisational performance. Relevant concepts may include the 5-Stage Model of Group Development, Mayo`s Group Norms and Cohesiveness Matrix, perceptual bias frameworks and communication-related OB concepts.
Learning, Innovation, Adaptability, Diversity and Ethics: Analyse how organisations build learning capacity, encourage continuous improvement and adapt to change while managing diversity, bias and ethical expectations in a global workforce. Relevant frameworks may include Senge`s Five Disciplines, Kaizen/Continuous Improvement, Managing Biases, DEI Beyond the Surface, Conflicting Perspectives on Workplace Diversity, Managing Diversity in a Globalised Workplace and Cultural Intelligence