Executive Summary
A brief introduction of the organization and the issues/opportunities that the organization faces, followed by brief statements about possible strategies
1) Case Background
Introduction (Introducing the organization, its activities, its history, its industry)
Analysis
External analysis
General environment – PESTEL (political, economic, social, technical, environmental, legal) factors
Specific environment – Industry analysis, Market analysis, Competitor analysis.
Internal analysis
Resources and capabilities analysis (Key resources analysis and assessment (funding, manpower, etc.), Key capabilities analysis and assessment, Operational analysis, etc.)
Business model analysis (Apply the business model canvas for NPOs to analyse the NPO’s operations)
1) Stakeholders
2) Social Value Proposition
3) Channels
4) Relations
5) Value Capture
6) Key Metrics
7) Key Activities
8) Key Partners
9) Cost Structure
Synthesis of analysis: SWOT (Strengths, Weaknesses, Opportunities, Threats)
2) Issues/Opportunities and Strategies
Identification of the strategic issues/opportunities (based on previous external and internal analyses, provide analysis on the impact of the issues on the social mission and long-term sustainability of the organization)
Recommended strategies
Proposed strategies (Product/service differentiation, Fundraising, Resource
allocation, etc.)
Strategy evaluation (Provide analysis of the suitability, acceptability, and feasibility of the proposed strategies)
Strategy implementation (Provide brief information/discussion as to how these strategies will be implemented, e.g., key resources and capabilities required, organizational structure and culture, internal operations and systems, etc.)
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