John and Sophia are two graduates of Sport and Exercise Sciences at the University of Kent. They have decided to take on the management of a new sports center in Canterbury. A friend has recommended they prepare a business plan. They have limited business knowledge, so they have contacted you for help estimating the profitability, liquidity, and sustainability of the business in the first year.
Their business will start on the 1st of January 2024. On that day, John and Sophia will deposit savings of £10,000 in the company bank account as initial capital.
The sports center will be in Canterbury, near the new Canterbury Riverside center. The building will be modern, and it will have 1 studio, 1 fitness room including machinery, 2 changing rooms, and a coffee corner. John and Sophia will rent the building with all the facilities installed. The center will open on Mondays to Fridays (7:00 a.m. – 10:00 p.m.) and on Saturdays (8 a.m. – 2 p.m.). It will be closed on Sundays and public holidays. The studio will be used for sports classes. Classes are planned from Mondays to Fridays in the evenings. The fitness room will always be accessible when the center is open.
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Considering the space available in the center, the two graduates estimate to have a maximum capacity of 80 entrance tickets available per working day. Every time a customer enters the center will use an entrance ticket. A recent survey of gym customers in Kent reveals that on average the same customer goes to the gym 8 times per month.
The center will offer four payment options to customers:
An annual contract with a monthly subscription of £30 per month payable by direct debit at the beginning of each month.
A six-month contract with a monthly subscription of £35, renewable, and always payable by direct debit at the beginning of each month.
A three-month contract with a monthly subscription of £40, renewable, and payable by credit card. These receipts will be collected one month later.
A single entrance ticket of £5 was paid in cash at the time of entry.
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