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BUSN9520: The task is to investigate about the communications of a brand (McDonald’s only) and then to recommend a brand communications strategy: Integrated and Digital Marketing Communications Report, KU

Brand Communications Strategy

The task is to investigate about the communications of a brand (McDonald’s only) and then to recommend a brand communications strategy. The idea is that you dig in the communication activities of the brand and media, then evaluate them, and propose a strategy to improve their brand
communications.

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