Complete a brief, 2,500 word marketing plan for either a business you wish to start, or an existing business of your choosing. Note: Please use NBA (National Basketball Association) for existing business.
Apply the concepts of the marketing mix to the formulation/evaluation of marketing strategies relative to particular target markets, environments (economic, technological and competitive), and desired positions in market places (both local and global). Areas to be addressed include an integrated communication strategy, branding, packaging, pricing, product/service design, methods of delivery and product life cycle.
Your plan must contain the following required headings and subheadings for the marketing plan (See the marketing plan rubric attached.
Executive Summary
Situation Analysis
Company analysis
Customer market analysis
Competitive market analysis
External market environment
SWOT analysis
Marketing strategy
Target Market
Product
Place
Promotion
Price
Implementation and control
Review the marketing plan template, see attached. (This template is for a much more extensive plan than the one you will write) to assist you with preparing the plan. Note: Under no circumstances should you use any wording/formatting of this template as part of your plan.
Format:
Name your file with your name, and paper 1 i.e. Jones paper 1 or Brown paper 1.
Your file should be in either Microsoft word (.doc or .docx) or rich text (.rtf) format.
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