Assignment & Project
Content Writing & Copywriting Assignment
Objective:
The goal of this assignment is to develop students skills in storytelling, content planning, and product copywriting. Students will explore brand storytelling, create content calendars, and craft persuasive product descriptions, all key components of content marketing.
Tasks:
1. Research and Write a Compelling Story About the Nike Brand:
Research:
Study Nikes brand history, from its founding to its global recognition.
Explore key moments, achievements, and how Nike has positioned itself as a leader in sportswear.
Write a Story:
Create a 500-700 word compelling narrative that captures the essence of Nikes brand.
Focus on:
Theorigin storyof Nike and its founders.
Core values(innovation, performance, and inspiration).
Nikes evolution, including major campaigns (e.g., Just Do It) and partnerships with athletes.
Highlight how Nike connects with its audience emotionally through storytelling.
2. Create a Monthly Content Calendar:
Platforms:
Develop a monthly content calendar forblog posts,social media, andvideo content.
Choose a theme or focus for each week (e.g., product launch, athlete features, fitness tips).
Blog Posts:
Plan 4 blog posts (one per week), each around 1,000 words, focused on topics like fitness, athlete interviews, Nike innovations, or product reviews.
Social Media Posts:
Plan 15-20 social media posts (on platforms like Instagram, Twitter, and Facebook).
Include a mix of product promotions, motivational quotes, user-generated content (e.g., #NikeCommunity), and engagement posts (polls, quizzes).
Videos:
Plan 4 video ideas, each aligning with the monthly theme, focusing on:
Product features.
Customer testimonials.
Behind-the-scenes content from Nike events.
Athlete collaborations.
3. Write a Product Description for the New Nike Air Max:
Title & Introduction:
Write a catchy product title and a short introduction (30-50 words) that grabs attention.
Key Features:
Highlight 3-5 key features of the Nike Air Max (e.g., comfort, cushioning, lightweight design, durability).
Use persuasive language that appeals to both function and lifestyle (e.g., Engineered for all-day comfort with iconic style).
Benefits & Specifications:
Write about the benefits of using the product (e.g., Perfect for daily wear or intense workouts, the Nike Air Max offers unmatched support and stability).
Include detailed specifications (e.g., material, weight, available colors, and sizing).
Call to Action:
End with a strong, action-oriented CTA (e.g., Get your pair of Nike Air Max today and experience the ultimate fusion of style and performance).
Submission Instructions:
Submit your assignment as a PDF with all tasks completed, including the brand story, content calendar, and product description.
Include detailed explanations for each blog post, social media post, and video in the calendar.
Assignment & Project
Video Marketing Assignment
Objective:
This assignment will enhance your ability to conduct market research for a brand, plan a video campaign targeting a specific audience (Gen Z), and create engaging short-form video content for product launches. You will focus on creating relevant and impactful video strategies for the Boat brand.
Tasks:
Conduct Market Research for Boat:
Research Objectives:
Study Boats current market position in the audio electronics industry.
Analyze its customer base, competitors, and brand perception.
Target Audience Insights:
Identify the demographic most likely to purchase Boat products (age, income, interests, and tech-savviness).
Focus on Gen Zs audio consumption habitswhat features (sound quality, design, affordability) are most important to them?
Competitor Analysis:
Compare Boat with its top competitors in the headphone market (e.g., JBL, Sony, Skullcandy).
Highlight what differentiates Boat, especially in terms of marketing to younger audiences.
Shoot a Video Campaign for Boat Headphones Targeting Gen Z:
Concept Development:
Create a video campaign concept for Boat headphones, keeping in mind the preferences and values of Gen Z.
Focus on themes like self-expression, lifestyle, and music culture.
Video Script Outline:
Write an outline for a 60-second campaign video.
Structure:
Opening Scene:Capture attention immediately with a relatable scenario (e.g., a student on the go, a workout scene, or a music jam session).
Product Features:Seamlessly introduce key headphone features (e.g., wireless connectivity, bass quality, durability) while showing how it enhances Gen Zs lifestyle.
Call to Action (CTA):End with a strong visual CTA encouraging the viewer to explore or purchase the product online.
Visual & Audio Style:
Suggest vibrant, energetic visuals and a music track that resonates with Gen Z (upbeat, trendy, or indie vibes).
Incorporate fast-paced cuts and transitions to keep the video dynamic and engaging.
Create a Reel Format Video for Boats New Product Launch:
Reel Video Planning:
Plan a 15-30 second reel video for Instagram or TikTok, focused on launching a new Boat product (e.g., wireless earphones).
Engagement Hooks:
Start with an eye-catching hook in the first 3 seconds, like an unboxing moment or a feature reveal.
Key Features Focus:
Highlight one or two key features of the new product (e.g., noise cancellation, sleek design) using short, snappy captions.
Creative Effects:
Include trendy effects, transitions, or text overlays to make the reel visually appealing and shareable.
Call to Action:
End with a CTA encouraging viewers to check out the product (e.g., Link in bio or Swipe up to shop).
Submission Instructions:
Submit your assignment as a PDF/Video with the market research report, video campaign script, and reel video plan.
Include references to any competitor data or insights used in the market research.
Assignment & Project
Content Writing & Copywriting Assignment
Objective:
The goal of this assignment is to develop students skills in storytelling, content planning, and product copywriting. Students will explore brand storytelling, create content calendars, and craft persuasive product descriptions, all key components of content marketing.
Tasks:
Research and Write a Compelling Story About the Nike Brand:
Research:
Study Nikes brand history, from its founding to its global recognition.
Explore key moments, achievements, and how Nike has positioned itself as a leader in sportswear.
Write a Story:
Create a 500-700 word compelling narrative that captures the essence of Nikes brand.
Focus on:
Theorigin storyof Nike and its founders.
Core values(innovation, performance, and inspiration).
Nikes evolution, including major campaigns (e.g., Just Do It) and partnerships with athletes.
Highlight how Nike connects with its audience emotionally through storytelling.
Create a Monthly Content Calendar:
Platforms:
Develop a monthly content calendar forblog posts,social media, andvideo content.
Choose a theme or focus for each week (e.g., product launch, athlete features, fitness tips).
Blog Posts:
Plan 4 blog posts (one per week), each around 1,000 words, focused on topics like fitness, athlete interviews, Nike innovations, or product reviews.
Social Media Posts:
Plan 15-20 social media posts (on platforms like Instagram, Twitter, and Facebook).
Include a mix of product promotions, motivational quotes, user-generated content (e.g., #NikeCommunity), and engagement posts (polls, quizzes).
Videos:
Plan 4 video ideas, each aligning with the monthly theme, focusing on:
Product features.
Customer testimonials.
Behind-the-scenes content from Nike events.
Athlete collaborations.
Write a Product Description for the New Nike Air Max:
Title & Introduction:
Write a catchy product title and a short introduction (30-50 words) that grabs attention.
Key Features:
Highlight 3-5 key features of the Nike Air Max (e.g., comfort, cushioning, lightweight design, durability).
Use persuasive language that appeals to both function and lifestyle (e.g., Engineered for all-day comfort with iconic style).
Benefits & Specifications:
Write about the benefits of using the product (e.g., Perfect for daily wear or intense workouts, the Nike Air Max offers unmatched support and stability).
Include detailed specifications (e.g., material, weight, available colors, and sizing).
Call to Action:
End with a strong, action-oriented CTA (e.g., Get your pair of Nike Air Max today and experience the ultimate fusion of style and performance).
Submission Instructions:
Submit your assignment as a PDF with all tasks completed, including the brand story, content calendar, and product description.
Include detailed explanations for each blog post, social media post, and video in the calendar.
Assignment & Project
Email Marketing Assignment
Objective:
This assignment is designed to help you develop key skills in crafting compelling email copy, planning an email campaign schedule, and setting up automation for drip campaigns. You will focus on engaging subscribers and driving conversions through effective email marketing strategies.
Tasks:
Write Compelling Copy for Email Marketing:
Subject Lines:
Write 5 engaging subject lines for a product promotion (e.g., a new product launch or discount offer). The subject lines should capture attention and encourage open rates.
Body Content:
Write the body content for an email campaign, focusing on:
Highlighting key benefits of the product or service.
Creating urgency with time-sensitive offers.
Incorporating personalization (e.g., using the recipients name).
Call to Action (CTA):
Develop 3 different CTAs that encourage the recipient to take action (e.g., Buy Now, Claim Your Discount, Sign Up for Early Access).
Set Up an Email Campaign Schedule:
Frequency & Timing:
Design a 4-week email marketing campaign schedule for a product promotion (e.g., weekly emails leading up to a special event, such as a Black Friday sale).
Explain the rationale behind the frequency and timing of each email.
Segmentation Strategy:
Segment your email list based on customer behavior (e.g., frequent buyers, cart abandoners, or new subscribers).
Tailor the content and schedule for each segment to maximize engagement.
Set Up Automation Rules for Drip Email Marketing Campaigns:
Drip Campaign Creation:
Design a 3-step drip email campaign for onboarding new subscribers. For example:
Welcome email with a special offer.Introduction to your top products or services.Follow-up with a discount for those who havent made a purchase yet.
Automation Triggers:
Define the automation rules for each email:
Send the second email if the first email is opened.
Send the third email if theres no purchase within 3 days after the second email.
Personalization:
Plan how you would personalize the content in each email based on subscriber actions, such as opening the email or clicking on a link.
Submission Instructions:
Submit your assignment as a PDF with all tasks completed, including email subject lines, body content, and a detailed drip campaign plan.
Include a visual mockup or screenshot of the email templates and automation setup (use tools like Mailchimp, Sendinblue, or any preferred tool).
Assignment & Project
SEM Module Assignment: AnyTime Fitness Gym Membership Campaign
Part 1: Keyword Research and Search Campaign
Keyword Research
Identify relevant keywords for promoting AnyTime Fitness gym memberships.
Select keywords based on search volume, relevance, and competition.
2. Search Campaign Creation
Develop a Google Ads search campaign to promote AnyTime Fitness memberships.
Structure the campaign with focused ad groups and compelling ad copy.
Part 2: Remarketing and Video Ads Campaign
Building Remarketing Audience
Create remarketing lists based on user interactions with the AnyTime Fitness website.
Segment audiences to target potential members who showed interest but did not convert.
2. Remarketing Campaign (Display Ads)
Create a display ads campaign to re-engage drop-out audiences with membership offers and incentives.
Submission Guidelines:
Format:Submit a concise report in PDF/Word format with clear sections for each part.
Project 1: Brand Awareness Campaign for Coca-Cola on Instagram & Facebook
Objectives:
Increase brand awareness for Coca-Cola among target demographics.
Generate engagement and user interaction with Coca-Cola content.
Drive traffic to Coca-Colas website and social media profiles.
Tasks:
Campaign Strategy Development:
Define target audience segments based on demographics, interests, and behaviors.
Develop creative concepts and messaging aligned with Coca-Colas brand identity.
Determine campaign duration, budget, and key performance indicators (KPIs).
2. Content Creation:
Design visually appealing images and videos showcasing Coca-Cola products and lifestyle.
Write compelling ad copy highlighting Coca-Colas unique selling points and brand values.
3. Platform Setup and Optimization:
Create and optimize Facebook and Instagram ad accounts.
Set up ad campaigns with specific targeting options, ad placements, and bidding strategies.
4. Campaign Launch and Management:
Launch ad campaigns on Facebook and Instagram.
Monitor campaign performance daily and make adjustments to optimize results.
Respond to user comments and messages to enhance engagement.
5. Performance Analysis and Reporting:
Analyze campaign performance metrics such as reach, engagement, and conversions.
Generate reports to assess the effectiveness of the campaign and identify areas for improvement.
Assignment 1: Coca-Cola Brand Awareness Campaign
Task:
Design a brand awareness campaign for Coca-Cola on Instagram and Facebook. Develop a campaign strategy outlining target audience, creative concepts, messaging, and KPIs. Create sample ad creatives and ad copy for Facebook and Instagram ads. Present your campaign plan and rationale in a written report.
Project 2: Awareness Campaign (#SayNoToTobacco) for WHO on Twitter
Objectives:
Raise awareness about the harmful effects of tobacco use.
Educate the public about the benefits of tobacco cessation.
Encourage engagement and participation in the #SayNoToTobacco campaign.
Tasks:
Campaign Concept and Messaging:
Develop a campaign concept centered around the #SayNoToTobacco hashtag.
Craft impactful messaging highlighting the health risks associated with tobacco use and the importance of quitting.
2. Content Creation:
Create visual assets, infographics, and videos to convey key messages.
Write compelling tweets and social media posts to engage the audience.
3. Community Engagement:
Engage with followers and influencers in the tobacco control community.
Encourage user-generated content and participation in the campaign.
4. Campaign Launch and Promotion:
Schedule tweets and social media posts to coincide with key awareness days and events.
Promote the #SayNoToTobacco campaign through Twitter ads and sponsored posts.
5. Monitoring and Evaluation:
Monitor campaign performance metrics such as impressions, engagement, and hashtag usage.
Analyze sentiment and feedback from the audience to gauge campaign effectiveness.
Assignment 2: WHO #SayNoToTobacco Awareness Campaign
Task:
Design an awareness campaign for the World Health Organization (WHO) promoting tobacco cessation on Twitter. Develop campaign messaging and content, including tweets, images, and videos. Outline strategies for community engagement and user participation. Present your campaign plan and creative assets in a written report.
Project 3: Lead Generation Campaign for IBMs New Cloud Service on LinkedIn
Objectives:
Generate leads and inquiries for IBMs new cloud service offering.
Increase brand visibility and thought leadership in the cloud computing industry.
Drive traffic to IBMs website and capture prospect information for follow-up.
Tasks:
Target Audience Identification:
Define target audience segments based on industry, job titles, and interests.
Identify decision-makers and influencers in the IT and technology sectors.
2. Content Strategy and Messaging:
Develop content assets such as whitepapers, case studies, and webinars highlighting the benefits of IBMs cloud service.
Craft compelling messaging focused on solving pain points and addressing customer needs.
3. LinkedIn Ad Campaign Setup:
Create and optimize LinkedIn ad campaigns targeting the defined audience segments.
Utilize LinkedIns ad targeting options such as job title targeting, company targeting, and LinkedIn profile targeting.
4. Lead Capture and Follow-Up:
Set up lead generation forms and landing pages to capture prospect information.
Implement automated email follow-up sequences to nurture leads and drive conversions.
5. Performance Tracking and Optimization:
Monitor campaign performance metrics such as click-through rates, conversion rates, and cost per lead.
Make data-driven optimizations to ad creatives, targeting, and messaging to improve campaign ROI.
Assignment 3: IBM Cloud Lead Generation Campaign on LinkedIn
Task:
Create a lead generation campaign for IBMs new cloud service on LinkedIn. Develop a content strategy including whitepapers, case studies, and webinars. Set up LinkedIn ad campaigns targeting decision-makers in the IT industry. Design lead capture forms and landing pages to collect prospect information. Present your campaign plan and performance metrics in a written report.