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“Customer Communication in the Digital Age: Strategies for Effective Stakeholder Engagement and Business Success”

OK Okoth · 📅 20 April 2025 · ⏱ 2 min read
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This assignment  Customer communication in the digital age meets the following student learning outcomes: pose of analysis within an organization for effectiveness taking into account stakeholder groups and social contexts.
Identify appropriate communication strategies for responding to a critical event from multiple stakeholder viewpoints.
Analyze the effect of critical events on interpersonal and intercultural communication responses across audiences.
Analyze the effect of critical events on communication within public relations, public affairs, and media.
Develop a comprehensive communication strategy for an organization addressing stakeholders, business flow and ethical concerns
Partial of what the essay consists of: Customer communication in the digital age is a pressing issue for businesses across industries. By delving into this topic, I can contribute to understanding and addressing challenges faced by businesses in today’s digital landscape. With the topic ‘Customer Communication in the Digital Age’.
I will be exploring how businesses communicate with customers in today’s digital world. By combining research methods like surveys, interviews, and case studies, I aim to answer questions like how businesses can enhance customer satisfaction and loyalty through effective digital communication. This topic interests me because it’s relevant to day to day business challenges as it directly impacts customer relationships and the overall success of a business in the modern market as technology continues to evolve.
It’s essential to explore not only how businesses currently communicate with customers but also how these communication strategies are evolving in response to technological advancements. Additionally, considering the impact of new technologies such as artificial intelligence and chatbots on customer interactions could provide valuable insights into the future of digital communication. By examining these evolving trends and technologies, we can better understand how businesses can adapt and thrive in an increasingly digital world while maintaining strong customer relationships.
Additionally need 10 refences with 1 paragraph on each on  how and why I picked them related to this paper
. In addition to delivering an original, creative product, students produce an argument-driven paper that:
creates a justification for the creative task based on ideas gathered from extant scholarship (of at least 10  sources) in communication by addressing questions such as: What are the sources of its creative vision? What communication concepts can be explored or applied? Who would be the target audience?
documents the creative process and describes the final product with sufficient detail.
performs an analysis that results in an argument (how does the final artifact embody its artistic vision, engage with its guiding concepts and principles, appeal to its ideal audience?)

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