Delta Corporation has been very impressed with the progress it has made with its new product line and the new marketing approach that you recommended and instigated. As a result, it is now considering expanding this approach for its other product lines, providing them with the ability to market and sell all of its products online. However, it has not considered the implications for its IT department in developing this type of plan. As the Social Media Marketing Consultant, you are familiar with integrating business and IT strategic planning. They have called upon you to provide advice. You need to:
Explain what the company needs to consider if it is going to move to a more on-line approach for its sales and marketing activities. In particular, describe the consequences for its IT department and why they need to be involved in the planning phase.
Given the likely increase in costs associated with this move, you need to outline the potential benefits and possible pitfalls of outsourcing the IT maintenance and development.
Outline some strategic technology trends that the company may wish to monitor and consider for the future.
Finally, research a company in Saudi Arabia and discuss whether they were able to align their overall strategy and their IT strategy. If they were successful discuss how they managed this alignment and what benefits they gained from doing so. If they were not so successful, explain how and why you felt that occurred.
Your well-written paper should meet the following requirements:
Be 4-5 pages in length, which does not include the title and reference pages, which are never a part of the content minimum requirements.
It must include incorporating quotes, diagrams, figures, and tables, as these elements can significantly elevate the overall presentation.
You MUST make citations and references for all your answers with DOI’s.
DO NOT answer each of the elements of the assignment as though they were short answer questions, along with using headlines to address each point it’s NOT ACCEPTABLE.
It will be important to work on sentence structure in order to be reviewed as scholarly work.
Use APA 7th style guidelines.
Support your submission with course material concepts, principles, and theories from the textbook and at least Seven scholarly, peer-reviewed journal articles.
The introduction should include a short synopsis and a minimum of 3 sentences per paragraph.
It is strongly encouraged that you submit all assignments into the Turnitin Originality Check prior to submitting.
Review the grading rubric to see how you will be graded for this assignment.
A paragraph should only contain 6-7 sentence. Please review sentence structure.
Please note that the assignment requires APA formatting throughout versus the use of a template. Heading should have the appropriate capitalization.
