- Demonstrates mastery of the chosen industry through a completed project meeting the requirements and expectations of the project type
- Demonstrates research investigation that includes appropriate data collection and analysis to understand and address relevant issues and problems. For campaigns and journalist projects, this may also include creative practices.
- Exercises critical and scholarly thinking that engages with relevant theories/concepts from the chosen industry, and integrates logical arguments, practical solutions and/or innovative treatments
- Provides effective and original expression of ideas; spelling, punctuation, structure
- Correct and appropriate citations; complete reference list in APA 7th style. For industry reports, campaigns, or journalist works, professional presentation of final report.
