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Discuss the impact of Fandom on realigning relationships between consumers and brands today. Pay close attention: Mass Media and Communication Essay, NTU

Discuss the impact of Fandom on realigning relationships between consumers and brands today. Pay close attention to the role of technology in shaping this paradigm shift.
The concept of Remediation has aligned the roles of traditional and new media today. Analyze this concept in maintaining the balance of old and new media, with emphasis on how each space fulfills a specific role.

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