1. Research aim
The research aim is a brief statement – usually one sentence – of the purpose of the research. In other words it is a brief way to express what you are trying to achieve with your research. The aim of the research is closely related to the research question(s) and it is a broad statement of the objectives of the research. The aim of the research is brief and concise and it does not outline specific steps of the research process.
Research question
How effective is a media campaign designed to increase consumer trust in company X following a series of product recalls?
To what extent and in what type of context is internet-based recruitment and selection of graduates effective and why?
In what ways does issuing coupons at supermarket checkouts affect buyer behavior?
How has the emergence of challenger banks impacted upon small business financing and why?
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