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Use the following criteria to conduct various forms of analyses to inform your strategic plan for an expansion effort into the international marketplace.
Strategy Report Format
Use a report template to develop your strategic report to the owner of Turul Winery.
Your strategic report should have a title page, table of contents, executive summary page, content pages, and a reference page.
Design a professional report using images, charts, diagrams, etc. to aid in the dissemination of information.
The strategy report is written in third person.
Strategic Planning & Analysis
Explain the strategic planning process.
Explain the purpose of strategic analysis in the strategic planning process.
Evaluate the current mission, vision, and values of the Turul Winery business.
Explain the concept of competitive advantage and why it is important to an organization.
SOAR Analysis for Competitive Advantage
Produce a SOAR Analysis diagram based on the following inquiries:
Conduct an analysis of the Turul Winery to identify a minimum of three (3)strengths of the organization that result in competitive advantages.
Conduct an analysis of the Turul Winery to identify a minimum of three (3) domestic and international business expansion opportunities that capitalize on the competitive advantages of the organization.
Conduct an analysis of the Turul Winery to realize a minimum of three (3)organizational aspirations that may result from competitive advantages of the organization.
Conduct an analysis of the Turul Winery to determine expected results of market opportunities and organizational aspirations derived from the competitive advantages of the organization.
Business Expansion Research
Outline and explain one (1)idea for business expansion in domestic markets based on the results of your extensive series of analyses.
Outline and explain one (1)idea for business expansion in international markets based on the results of your extensive series of analyses.
Analyze the segmentation variables of one (1)domestic market for one (1)business expansion idea using research tools.
Analyze the segmentation variables of one (1)international market for one (1)business expansion idea using research tools.
PESTLE Analysis
Analyze the external environment of the domestic and international marketplace to identify any risks and threats related to the business expansion ideas in association with each component of a PESTLE analysis:
Develop a diagram illustrating the six (6)components of a PESTLE analysis.
Identify a minimum of three(3)risks or threats for one (1) business expansion idea in one (1) domestic market using a PESTLE analysis.
Identify a minimum of three(3)risks or threats for one (1) business expansion idea in one (1)international market using a PESTLE analysis.
Stretch Goals and Objectives
Establish one (1)stretch goal, in alignment with the organizational mission, vision, and values, that supports a business expansion effort into domestic and international markets.
Develop three (3)business objectives that support the stretch goal, in alignment with the organizational mission, vision, and values, that supports a business expansion effort into domestic and international markets.
Use a sound goal planning structure supported by theoretical research to effectively structure your goals and objectives.
Financial Goals and Objectives
Establish one (1)financial goal, in alignment with the organizational mission, vision, and values, that supports a business expansion effort into domestic and international markets.
Develop three (3)business objectives that support the financial goal, in alignment with the organizational mission, vision, and values, that supports a business expansion effort into domestic and international markets.
Use a sound goal planning structure supported by theoretical research to effectively structure your goals and objectives.
Target Marketing
Using your ideas for domestic and international business expansion, develop a target marketing strategy for each idea using the following criteria:
Develop one (1)market segmentation profile for business expansion into domestic markets.
Develop one (1)market segmentation profile for business expansion into domestic markets.
Choose a target marketing strategy that is consistent with Blue Ocean Strategy principles for business expansion into domestic and international markets. Provide reasoning.
Develop a concise Unique Selling Proposition for a business expansion idea into domestic markets.
Develop a concise Unique Selling Proposition for a business expansion idea into international markets.
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