Understanding Customers (BMTUCTJUNE22) Module code and title: Understanding Customers(BMTUCTJUNE22) Module leader: Riz Khan Assignment type: Essay (1500 words) Assessment weighting: 50% Submission due dates: Friday 6th January 2023, by 2 pm Feedback Target: 3 weeks from submission Assignment Overview The assignment will enable students to demonstrate their knowledge and understanding of basic module concepts such as customers and consumers, their buying behaviour and how information technology supports facilitating and understanding customers. This assignment has been […]
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