A lot of building a business is based on modeling what others have done successfully or avoiding their pitfalls. The discussion this week will follow that dynamic. Choosing any food service operation you have experienced, locate an example of their marketing, whether print, media [TV, film], or web-based, and provide a brief assessment of the individual marketing.
For the specific advertisement or marketing effort,1 identify and briefly rationalize what you identified as elements related to the four components (AIDA) of effective advertising:
A: Attention – get the attention of the targeted consumer
I: Interest – sustain the attention through compelling messaging
D: Desire – transform interest into a desire to purchase [obtain/possess]
A: Action – urge the targeted consumer to take action to fulfill their desire. This means taking action to buy from the company as soon as possible or when relevant.
With AIDA described2, discuss how their advertising works or fails them and then determine and justify what you can learn from their marketing3. Describe how you can apply what you have learned to your own food service operation identified last week.
Discussion elements:
- Identify and rationalize elements of AIDA represented in the selected advertisement.
- Discuss the success and/or failures of the selected advertisement.
- Describe how you can apply what you learned from analyzing the selected advertisement.
- If possible, embed, provide a link, or attach the selected advertisement to your post.
A lot of building a business is based on modeling what others have done successfully or avoiding their pitfalls. The discussion this week will follow that dynamic. Choosing any food service operation you have experienced, locate an example of their marketing, whether print, media [TV, film], or web-based, and provide a brief assessment of the individual marketing.
For the specific advertisement or marketing effort,1 identify and briefly rationalize what you identified as elements related to the four components (AIDA) of effective advertising:
A: Attention – get the attention of the targeted consumer
I: Interest – sustain the attention through compelling messaging
D: Desire – transform interest into a desire to purchase [obtain/possess]
A: Action – urge the targeted consumer to take action to fulfill their desire. This means taking action to buy from the company as soon as possible or when relevant.
With AIDA described2, discuss how their advertising works or fails them and then determine and justify what you can learn from their marketing3. Describe how you can apply what you have learned to your own food service operation identified last week.
Discussion elements:
- Identify and rationalize elements of AIDA represented in the selected advertisement.
- Discuss the success and/or failures of the selected advertisement.
- Describe how you can apply what you learned from analyzing the selected advertisement.
- If possible, embed, provide a link, or attach the selected advertisement to your post.
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