In the business world, assumptions are important to identify. Assumptions are ideas that we presume to be true before taking decisions. Assumptions take place when developing a strategy and making continued strategic

In the business world, assumptions are important to identify. Assumptions are ideas that we presume to be true before taking decisions. Assumptions take place when developing a strategy and making continued strategic decisions. These conjectures are generally standardized as disclosure of uncertainty and risk. Lululemon's strategic approach to some assumptions when making decisions has changed. At one point, Lululemon (2013) said that clothes above a size 12 https://www.huffpost.com/entry/lululemon-plus-size-clothing_n_3696690 https://youtu.be/TUF7PwKhBqA After you have watched the video and completed additional research, answer the following questions: Why would Lululemon spend 2-3 years when making a strategic change? What role do assumptions make in this approach? Do you think Lululemon's shift is in line with their mission and vision? Why or why not? At the end of the video, she describes Lululemon on a journey. Do you agree that organizations are on a 'journey'? Why is this flexible approach important or is it?