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In this course, knowledge refers to the subject matter and content students will learn while completing the readings, practices. quizzes, and assignments. On successful completion of this course

OK Okoth · 📅 2 July 2025 · ⏱ 1 min read
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Explain Marketing Syllabus Explain R language

Marketing

Syllabus

Course Description

Students who complete this course will understand the key principles and practical application of marketing found in the workplace setting. Students will analyze the seven core functions of marketing and practice the creative problem-solving process in project-based skill assignments. The course will provide opportunities to understand and apply the following marketing concepts:

the seven core functions of marketing

the 4 P’s of the marketing mix

the marketing environment

marketing Terminology

target marketing

marketing information management

pricing decisions

pricing strategy

product service management

product life cycle

promotion

advertising media

the channel of distribution

the selling process.

Course Outcomes

As students complete the course assignments, they will increase their knowledge, improve 21st-century skills, and develop an attribute. 

Knowledge: Business Marketing

In this course, knowledge refers to the subject matter and content students will learn while completing the readings, practices. quizzes, and assignments.

On successful completion of this course, students will be able to do the following:

1. Define marketing and the marketing terminology.

2. Identify and describe the purpose of the seven core functions of marketing.

3. Apply knowledge in hands-on marketing projects.

21st-Century Skill: Creativity—Creative Production and Innovation

As students complete this course’s assignments, they will gain skills in Creativity and Innovation. This skill is part of Creativity.

Attribute: Resilience

Attributes This course focuses on developing the attribute of Resilience in Marketing

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