In your dissertation, you will demonstrate the skills to define research aim and objectives, select appropriate methodology and methods, collect and analyse data, search and critically review literature, present and discuss your research findings.
Title: The Impact of Digital Marketing
Research Question: How does digital marketing impact consumer behaviour and influence their purchasing patterns?
Sub-questions:
1. How are digital marketing techniques currently used in the retail industry?
2. How do retail brands use social media platforms to impact consumer spending?
3. What aspects of SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are behind the development of consumer traffic and engagement on retail websites?
4. How does content marketing help build customer loyalty and strengthen trust within the retail market?
5. How are marketing campaigns via emails influencing customers to purchase repeatedly?
6. How do customers feel about digital advertising, and how is that perception impacting their purchasing patterns?
7. How does digital marketing affect and vary for various demographics of consumers in the retail field (e.g., sex, age, income level)?
I have detailed guidance about the structure, format and general assessment guidance for how this dissertation should be written. I can be flexible with the deadline, but I would love for you to work with me and be communicative as we go along.
The research title, research question and sub-questions have already been approved.
First things first, the ethics form will need to be filled based on the chosen title, research question and sub-questions. I would need that back as soon as possible please so I can submit for approval. I’m attaching the ethics form so you can start by filling it out.
I want a comprehensive well written dissertation please.
